Salesforce Release Manager

What You'll Do:

Criteo Internal IT is looking for a Salesforce Release Manager to ensure reliable, scalable, and secure delivery of our Salesforce platforms across Media Cloud, Sales Cloud, and Service cloud.

This role is critical to maintaining deployment excellence in a complex, multi-org Salesforce ecosystem, enabling frequent releases while minimizing risks and ensuring platform stability.

As a Salesforce Release Manager, you are the owner of release orchestration and deployment reliability across Salesforce environments. You work closely with Product Owners, development teams, and platform stakeholders to ensure smooth, predictable, and high-quality releases.

You act as a key enabler of Agile delivery by combining technical expertise, coordination skills, and continuous improvement mindset.

Your main responsibilities

Release & Deployment Management

• Manage and execute deployments across Salesforce orgs, ensuring smooth transitions between environments

• Plan, coordinate, and execute production releases with minimal risk and downtime

• Ensure release readiness, validation, and rollback strategies are in place

• Define, implement, and continuously improve the Copado deployment strategy

• Use SFDX and Salesforce CLI to manage metadata, streamline deployments, and troubleshoot issues

Coordination & Issue Resolution

• Organize and lead coordination meetings with development leads across multiple teams

• Act as the primary point of contact for deployment-related issues

• Resolve complex merge conflicts, including scenarios involving multiple release versions

• Identify recurring deployment issues and propose sustainable prevention strategies

• Facilitate cross-team alignment on release planning, sequencing, and dependencies

Optimization & Automation

• Implement and maintain Copado automations to improve deployment efficiency and reliability

• Fine-tune Copado configurations to optimize performance and developer experience

• Maintain Copado operational stability and ensure platform reliability

• Regularly upgrade Copado packages to leverage new features and improvements

• Develop and maintain SFDX / Salesforce CLI scripts to automate and optimize release processes

• Contribute to CI/CD maturity across the Salesforce ecosystem

Best Practices & Documentation

• Define, document, and maintain Release Management and Copado best practices

• Continuously improve deployment methodologies based on feedback, incidents, and lessons learned

• Promote DevOps standards, quality gates, and governance across teams

• Support teams in adopting consistent and scalable deployment practices

Who You Are:

• You enjoy bringing structure, reliability, and clarity to complex delivery environments

• You thrive at the intersection of technology, coordination, and problem-solving

• You are proactive in identifying risks and opportunities for improvement

• You are comfortable working with multiple teams and stakeholders

• You take pride in enabling others to deliver faster and safer

• And last but not least, you wake up every morning thinking about how you will have fun at work

What We Expect From You

Experience & Background

• 5+ years of experience in Salesforce Release Management, DevOps, or a similar role

• Proven experience managing releases in large-scale, multi-team Salesforce environments

• Strong hands-on experience with Copado Release Management

Technical Skills

• Deep expertise in Salesforce DevOps and CI/CD pipelines

• Advanced knowledge of Git, including complex branching and merge strategies

• In-depth understanding of Salesforce environments, metadata types, and deployment constraints

• Experience with Copado automation, configuration, and optimization

• Ability to design robust release and deployment strategies at scale

Soft Skills

• Excellent problem-solving and troubleshooting abilities

• Strong coordination and communication skills across technical and non-technical stakeholders

• Ability to propose innovative, pragmatic solutions to improve release management

• Strong organizational skills to ensure predictable and smooth release execution

• A proactive, continuous improvement mindset

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!

Who We Are:

Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We're shaping a more open and sustainable digital future for advertising.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs-never on non-job-related factors or legally protected characteristics.

What We Offer:

Ways of working- Our hybrid model blends home with in-office experiences, making space for both.

Grow with us- Learning, mentorship & career development programs.

Your wellbeing matters- Health benefits, wellness perks & mental health support.

A team that cares- Diverse, inclusive, and globally connected.

Fair pay & perks- Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.