Salesforce Techno-Functional Consultant (Marketing Cloud)
Georgia IT Inc.pismo beach, CA
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Overview
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Job Description
Salesforce Techno-Functional Consultant (Marketing Cloud)Location: San Deigo CAJob SummaryWe are seeking a highly skilled Salesforce Techno-Functional Consultant with strong expertise in Marketing Cloud, customer journey optimization, and data-driven decision-making. The ideal candidate will bridge business and technology, driving customer understanding, designing omnichannel journeys, and implementing optimized marketing solutions.Key Responsibilities
- Drive customer understanding and journey optimization strategies by translating business goals into scalable Salesforce solutions.
- Define and design end-to-end implementation architecture for Salesforce Marketing Cloud initiatives.
- Analyze and interpret customer behavior and causality data to generate actionable insights and improve journey performance.
- Develop and maintain customer personas by combining tribal knowledge with data-driven insights.
- Map current-state omnichannel customer journeys and define future-state journey architectures aligned with business objectives.
- Design and implement experimentation frameworks (A/B testing, multivariate testing) to measure impact and optimize campaigns.
- Implement and manage customer journeys using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
- Collaborate with cross-functional teams (business, analytics, and technology) to ensure seamless execution of marketing strategies.
- Ensure best practices in data integration, segmentation, personalization, and campaign execution.
- 7+ years of experience in Salesforce with strong exposure to Marketing Cloud.
- Proven experience in techno-functional roles, handling both business requirements and technical implementations.
- Hands-on expertise in:
- Journey Builder
- Automation Studio
- Email Studio
- Audience segmentation & personalization
- Strong understanding of:
- Customer lifecycle management
- Omnichannel marketing strategies
- Customer journey mapping
- Experience in data analysis and deriving actionable insights (SQL, data modeling preferred).
- Knowledge of design of experiments (DOE), A/B testing frameworks, and performance measurement techniques.
- Ability to translate business requirements into technical architecture and solutions.
- Strong stakeholder communication and problem-solving skills.
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FAQs About Salesforce Techno-Functional Consultant (Marketing Cloud) Jobs at Georgia IT Inc.
What is the work location for this position at Georgia IT Inc.?
This job at Georgia IT Inc. is located in pismo beach, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Georgia IT Inc.?
Employer has not shared pay details for this role.
What employment applies to this position at Georgia IT Inc.?
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