Salt Lake City - Audience Development Manager

The Role

City Cast is seeking a highly creative and capable marketing professional with a strong local network to help build the City Cast Salt Lake brand, grow its audience, and engage its fans. The Audience Development Manager will be responsible for developing and executing a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond. Our ideal candidate loves getting out in the city, and has a keen sense of the local brands, events, and cultural moments that City Cast Salt Lake should tap into to expand and ignite its fan base.

Application Due: April 13, 2026

Key Responsibilities

Planning and Strategy

• Collaborate with City Cast's central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
• Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
• Helps ideate on swag or merch when needed for membership or marketing campaigns
• Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments
• Work with Executive Producer to identify regular opportunities to weave members into content across platforms
• Work with HQ membership team to develop special local member incentives such as locally designed artists prints
• Develop creative ideas for attracting, engaging, and retaining members
• Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit
• Handle all marketing and engagement aspects of the local social media strategy

Driving Growth and Engagement

• Coordinate with the central marketing team to execute giveaways and influencer campaigns
• Attend IRL events on City Cast's behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our presence is highly engaging to potential audience
• Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit
• Adapt national creative campaigns for local audiences across platforms
• Collect and create local content for marketing team to use in digital ads promoting City Cast Salt Lake
• Manage local PR outreach, building relationships with other local media outlets
• Plan and execute at least four member events per year with support from HQ membership team
• Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social
• Serve as the primary point of contact with the City Cast Salt Lake membership base, engaging and activating members at member events and in a closed chat group.
• Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
• Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast's brand, voice, and overarching marketing strategy
• Track, analyze, and share out social performance and growth metrics