Seeking Creative Social Media Manager

IBC RoofingWilmington, NC

$42,000 - $46,000 / year

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Overview

Remote

On-site

Compensation

$42,000-$46,000/year

Job Description

Job Title: Social Media Manager – Organic GrowthDepartment: MarketingEmployment Type: Full-TimeIn OfficeAbout the RoleWe build things that last - roofs, relationships, and a reputation earned one job at a time. Now we're looking for a content-first Social Media Manager to take everything happening on our job sites and turn it into organic growth that converts.What You'll OwnManage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach

Build and execute a monthly content calendar showcasing our work, our people, and our expertise

Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish

Design on-brand graphics, stories, and post layouts

Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads

Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community

Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast

Coordinate with field crews to capture authentic, in-the-moment jobsite content

Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution

Run A/B tests on content formats, posting times, and copy to continuously improve performance

Requirements2+ years managing social media for a brand or agency

Proven organic growth track record - bring the numbers

Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar)Graphic design skills (Canva, Photoshop, or Adobe Express)Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms

Ability to create content in fast-paced, outdoor jobsite environments

Understanding of YouTube SEO and long-form caption strategy

Proficient with Meta Business Suite, TikTok Analytics, and similar tools

Strong written communication skills with the ability to develop and maintain brand voice

Self-starter who owns their deadlines without micromanagement

Bonus PointsExperience in construction, roofing, trades, or home services

Photography skills or drone footage experience

Paid social experience (Meta Ads, TikTok Ads)Google review and reputation management experience

Knowledge of Google Analytics / GA4What We OfferCompetitive salary commensurate with experience (42-46K - bonuses available)Health benefits

Mileage reimbursement for jobsite visits

Creative autonomy to build a social presence from the ground upDirect access to leadership - your ideas get heard

Real growth potential as the company scales

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FAQs About Seeking Creative Social Media Manager Jobs at IBC Roofing

What is the work location for this position at IBC Roofing?

This job at IBC Roofing is located in Wilmington, NC, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at IBC Roofing?

Candidates can expect a pay range of $42,000 and $46,000 per year.

What employment applies to this position at IBC Roofing?

The employer has not provided this information. This may be discussed during the hiring process.

What is the process to apply for this position at IBC Roofing?

You can apply for this role at IBC Roofing either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.