Segment Marketing Specialist

The Segment Marketing Specialist fulfills the strategic marketing needs of assigned lines of business. This position coordinates marketing tactics collaboratively and cross-functionally with marketing and communications teams, and other departments to fulfill plan deliverables across channels on time and on budget. Works to develop an understanding of segment behaviors, industry trends, and the competitive landscape.

How you will spend your time:

• Assists segment team in the execution of marketing tactics that help the LOB meet their objectives. 
• Ensures key strategic messages are communicated effectively and consistently across marketing channels
• Acts as project manager, guides execution of marketing tactics through the Creative, Marketing Operations and External Communication/Content teams, and/or external vendor ecosystem to meet business strategic objectives. 
• Collaborates with sales, product and operational teams as appropriate, to assist with planning & development of new and evolved products, platforms, and delivery channels.
• Supports execution of small to mid-scale customer events, including invitations, registration, post-event communication and Salesforce tracking, consulting with corporate events manager as needed.
• Supports tracking and measurement of marketing initiatives and supports marketing team in interpreting results to provide insights and meaning to evolve and refine marketing strategy and recommendations.
• Assists with budget tracking and submitting marketing invoices.
• Other duties as assigned.

We’re excited to talk with you if you have:

• 3+ years of experience in marketing or communications, or relevant experience
• Bachelor’s degree (B.A.) or equivalent experience
• Professional Services background desired
• Proficiency with Microsoft Office (PowerPoint, Word, Excel)
• Project management experience
• Assisted with/been involved in the strategic planning process.
• Experience with interpreting KPIs and analytics for strategic decisioning and guidance.
• Has assisted with/been involved in using segmentation in marketing planning.
• Experience with variety of marketing distribution channels (multi-channel marketing)
• Demonstrates editing, written and verbal skills.
• Detail-oriented with exceptional organization skills/successful prioritization (ability to multi-task).
• Project management skills – drive a project from beginning to end.

Compensation Range:

The posted compensation range on this listing represents UMB’s standard for this role, but the actual compensation may vary by geographic location, experience level, and other job-related factors. In addition, this range does not encompass the full earning potential for this role. Please see the description of benefits included with this job posting for additional information

UMB offers competitive and varied benefits to eligible associates, such as Paid Time Off; a 401(k) matching program; annual incentive pay; paid holidays; a comprehensive company sponsored benefit plan including medical, dental, vision, and other insurance coverage; health savings, flexible spending, and dependent care accounts; adoption assistance; an employee assistance program; fitness reimbursement; tuition reimbursement; an associate wellbeing program; an associate emergency fund; and various associate banking benefits. Benefit offerings and eligibility requirements vary.

Are you ready to be part of something more?You're more than a means to an end—a way to help us meet the bottom line. UMB isn't comprised of workers, but of people who care about their work, one another, and their community. Expect more than the status quo. At UMB, you can expect more heart. You'll be valued for exactly who you are and encouraged to support causes you care about. Expect more trust. We want you to do the right thing, no matter what. And, expect more opportunities. UMBers are known for having multiple careers here and having their voices heard.

UMB and its affiliates are committed to inclusion and diversity and provide employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), national origin, age, disability, military service, veteran status, genetic information, or any other status protected by applicable federal, state, or local law. If you need accommodation for any part of the employment process because of a disability, please send an e-mail to talentacquisition@umb.com to let us know the nature of your request.

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