SEM Media Tagging Manager

Blend360Dallas, TX

$65 - $80 / hour

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Compensation

$65-$80/hour

Job Description

Company Description

Blend brings together marketing, data, analytics, and technology expertise to help organizations improve performance and make better-informed decisions. We are seeking an experienced Paid Search Tracking and Tagging Manager to join our team and lead measurement implementation across major advertising platforms.

Job Description

Summary:

The SEM Media Tagging Manager will serve as the subject matter expert for tracking, tagging, conversion measurement, and pixel governance across paid search campaigns.

This role owns the implementation, validation, troubleshooting, and ongoing maintenance of digital marketing tags and measurement solutions across Google and Microsoft advertising platforms. The ideal candidate has hands-on experience with SA360 Floodlight, Campaign Manager 360, Google Ads conversion tracking, Microsoft Advertising UET, and enterprise tag management systems.

Responsibilities:

Own tracking, tagging, conversion measurement, and pixel governance for paid search campaigns.
Configure, implement, and maintain tracking across SA360, Campaign Manager 360, Google Ads, and Microsoft Advertising.
Implement and manage Floodlight activities, Floodlight variables, conversion tags, UET tags, UTM parameters, and click-tracking frameworks.
Deploy and manage tags through enterprise tag management systems such as Tealium, Ensighten, and Adobe.
Develop and enforce tagging standards, measurement frameworks, governance processes, implementation documentation, and QA procedures.
Lead end-to-end QA, validation, and troubleshooting across websites, landing pages, and other digital properties.
Investigate and resolve tagging, attribution, conversion, and reporting discrepancies across advertising and analytics platforms.
Maintain tracking inventories, implementation guides, playbooks, standard operating procedures, and QA documentation.
Establish best practices for conversion tracking, attribution, audience creation, and campaign measurement.
Ensure tracking implementations comply with applicable privacy, legal, risk, and marketing control requirements.
Identify opportunities to automate measurement, QA, and operational workflows.
Provide technical guidance for new technology implementations, website updates, measurement initiatives, and cross-functional projects.
Partner with Paid Search, AdTech, Analytics, Measurement, Technology, Data Governance, and Marketing Controls teams.

Qualifications

Qualifications:

Bachelor's degree required.
4+ years of experience in marketing technology, digital advertising operations, measurement implementation, tagging, tracking, or a related area.
Hands-on experience with SA360 Floodlight and Campaign Manager 360.
Hands-on experience implementing Google Ads conversion tracking and Microsoft Advertising UET tags.
Experience with enterprise tag management systems such as Tealium, Ensighten, or Adobe.
Strong knowledge of conversion tracking, attribution, pixel implementation, QA, and digital measurement frameworks.
Experience troubleshooting tracking, attribution, and reporting discrepancies.
Working knowledge of JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations.
Experience with Google Analytics and Adobe Analytics.
Experience working with consent and privacy management platforms.
Experience supporting enterprise-scale measurement, attribution, or tag governance programs.
Experience in financial services or another highly regulated industry is preferred.
Google Marketing Platform certifications are a plus.
Ability to work effectively across marketing, media, analytics, data, technology, governance, and compliance teams.

Additional Information

Compensation is $65 - $80 per hour, depending on experience and interview performance.
Blend is unable to provide employment sponsorship or assume sponsorship of an employment visa for this position.
Candidates must be authorized to work in the United States without current or future sponsorship.
Additional job-related responsibilities may be assigned based on business needs.

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FAQs About SEM Media Tagging Manager Jobs at Blend360

What is the work location for this position at Blend360?

This job at Blend360 is located in Dallas, TX, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Blend360?

Candidates can expect a pay range of $65–$80 per hour for this role.

What employment applies to this position at Blend360?

Blend360 lists this role as a Full-time position.

What experience level is required for this role at Blend360?

Blend360 is looking for a candidate with "Director" experience level.

What is the process to apply for this position at Blend360?

You can apply for this role at Blend360 either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.