Senior Analyst - Paid Search Marketing

Senior Analyst, Paid Search

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, co-brand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle.

The Prospect, Partner & Customer Growth team within U.S. Consumer Marketing is responsible for delivering best-in-class marketing through digital and direct channels to drive conversion of qualified applicants in a highly competitive landscape.

The Senior Analyst, Paid Search will own the end-to-end Paid Search strategy, execution, forecasting, and performance for a portfolio of American Express Card products. As the primary owner for the portfolio, this role will partner across Marketing Execution, Enablement, Legal & Compliance, Analytics, Product Marketing, and other stakeholders to bring key business initiatives to market, optimize performance, and drive business growth.

We are currently hiring two Senior Analysts for the Paid Search team. One role will primarily support the Proprietary Card portfolio, while the second role will primarily support the Co-brand Card portfolio (Delta, Hilton, and Marriott). Both positions offer end-to-end portfolio ownership and will play a critical role in shaping Paid Search strategy, performance, and business outcomes across one of American Express' largest acquisition channels.

This is an exciting opportunity for a performance marketer who enjoys balancing strategic thinking, data-driven decision making, and flawless execution while driving meaningful business results.