Senior Analyst, AI Marketing Measurement & Insights

Job Summary

Choice Hotels International is seeking a dynamic Senior Analyst to advance its AI marketing strategy, with a focus on large language models (LLMs) such as Gemini and ChatGPT. This role bridges AI innovation and business intelligence, supporting leadership decisions through data-driven insights. The analyst will collaborate across departments to measure key initiatives, identify trends, and explore new opportunities in AI-driven marketing. The ideal candidate thrives in fast-paced environments and excels at translating complex data into actionable business strategies.

Responsibilities

• Develop and execute measurement plans for key marketing initiatives led by Choice’s leadership.

• Analyze customer, digital, and transactional data to support strategic decisions, including identifying high-impact LLM topics.

• Conduct deep dives into the impact of LLMs on paid media channels and provide competitive intelligence.

• Test and evaluate new AI tools, including audience targeting and personalization technologies.

• Identify website content improvement opportunities and monitor bot traffic trends.

• Stay current on AI, LLMs, SEO tools, and hospitality analytics best practices.

• Collaborate with IT and digital teams to enhance data infrastructure and reporting capabilities.

• Ensure insights and actions are shared and aligned across strategy, content, and marketing teams.

Qualifications

Employment Experience

• Minimum 2 years of experience applying machine learning, AI, or statistical methods to business problems.

• Experience with Generative AI, NLP, and LLMs.

• Hospitality, multi-location brand, or travel/tourism experience preferred.

Technical Skills

• Proficiency in Python, R, or SQL.

• Familiarity with SEO tools (e.g., BrightEdge, SEMRush, Google Search Console, Screaming Frog, Adobe Analytics).

• Experience with A/B testing and statistical analysis.

Additional Skills & Competencies

• Strong analytical mindset and problem-solving skills.

• Excellent communication skills; able to translate technical concepts into business insights.

• Collaborative team player with a proactive approach to innovation.

Education Requirements

• Bachelor’s degree in Computer Science, Mathematics, Economics, Statistics, Physics, or related field, or equivalent combination of education and work experience.

Salary Range

The salary range for this position is $85,000 – $100,000 annually.

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

#LI-Onsite

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver