Senior Associate, Paid Social

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Responsibilities

Drive overall paid social strategy and associated tactics to meet client's goals, collaborating closely with integrated media leads (programmatic, search, etc.) and creative and data teams

Build partnerships and manage campaigns in a fast-paced environment while maintaining a high level of organization and delivery

Extract, interpret and apply insight and actions from data to campaigns

Consult, educate and negotiate with clients and agency partners, while highlighting successes along the way with the client and addressing obstacles and opportunities

Deliver innovation by presenting the latest trends, best practices, technologies, and recommendations, etc. to the client

Manage priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire team

Demonstrate great judgment through proper escalation and strong problem-solving skills

Establish oneself as an expert within their functional department and client team

Identify ways to improve team efficiency and effectiveness

Mentor junior team members (mentoring, training, growth, and development, etc.)

Qualifications

The Senior Associate, Social excels at performance-driven campaign management and execution and is an engaged leader on their client, and across functional teams. The Senior Associate has shown the ability to carry out strategy and planning with excellent client stewardship capabilities. They are also great at training and developing junior team members and guiding their growth, while ensuring the delivery of high-quality work and client satisfaction

Minimum 2 years of Paid Social experience with client-facing responsibilities

Must have strong knowledge of paid social (i.e. Meta, TikTok, Twitter, Snapchat, Reddit, LinkedIn) landscape, platforms and best practice

Collaborative nature and experience with media owners, agency business units, and partners

Comfort level with data, analytics and measurement, and various data sources and methodologies

Thorough knowledge of the principles of marketing/advertising, understanding of media concepts and creative requirements

Experience managing and mentoring a team, providing thought leadership to junior team members and helping them grow and develop

Experience with direct-response campaigns, in-app campaigns a plus

Prior performance media agency experience is a plus

New York: $40,000.00-$70,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

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