Senior Associate, Digital Activation Paid Social

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Senior Associate, Paid Social Who we’re looking for: Does the thought of social engines, targeted interests, and ad copy & image testing make you jump out of your chair with excitement? Do you eat, drink, and breathe bid optimizations? We want to talk to you! We are on the hunt for a superstar looking to begin their career in Social Marketing - a solution-seeker who always looks on the bright side and is willing to jump over obstacles to bring the work from good to great!  We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy. The Opportunity: If you’re reading this, we want to talk to you about joining our team as a Social Senior Associate. Your responsibilities will include: Conduct testingPlan budgets and flightingDevelop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectivesConduct report analysesDevelop projections/proposals and understand the tools used to build themUnderstand, implement, and troubleshoot the tracking processProactively bring new ideas for the account to improve performanceIdentify and implement advanced optimization tacticsLeverage advanced Excel and campaign management tool skillsYou will be poised for a position of growth within your Digital Activation team - the person closest to the day-to-day details of the campaign and working closely with a more experienced Supervisor to learn advanced methods of data analysis and bid management to identify opportunities and unlock new heights of campaign performance. In addition to execution and management, you’ll have opportunities to contribute ideas to the planning process and help guide the direction of every campaign you work on.  You’ll have the privilege to collaborate with some of the best minds in the business while working on some of the world’s leading brands. Our employees have a wealth of resources at their fingertips including customized training from the likes of Facebook, Twitter and TikTok as well as regular updates on industry research and best practices to keep you at the top of the field. Even if you decide that Social isn’t where you want to be and you’re more of a Marketing Science type, we offer the ability to switch disciplines and explore new paths with ease. Our expectations of you: Senior Associates are able to operate fairly autonomously to effectively meet client goals and expectations day-to-day.  This includes the ability develop and implement basic tactical strategies, define goals, define timelines, and manage to them, problem-solve, and plan for contingencies across brand awareness, consideration and conversion campaigns.  The beginnings of leadership skills are also expected of a Social Senior Associate.  They should be able to train, mentor and help onboard more junior team members, challenge existing processes, help bring new ideas to quarterly planning sessions, and overall be a self-driven learner and solutions-oriented team member.What you’ll need to succeedBachelor’s degree in marketing, advertising or communications, or relevant post-secondary education, training, or equivalent experience1+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaignsBe a proactive self-starterBe a team player and committed to trainingPossess a desire to work for a fast-paced, results-based companyHave strong program management and organizational skills being able to manage multiple projects at onceBe confident in analyzing and acting on marketing dataIn addition to technical skills, Senior Associates should be able to effectively communicate, including the ability to:Effectively convey insights to the clientTie what’s happening in the accounts to the client’s businessBuild relationships with clients and partners such as engines or networksAdjust their communication style based on the audiencePrepare basic and assist with client-facing deliverables, including presentations and quarterly reviewsUnderstand how to effectively organize ideas and concepts through tools such as PowerPointThe outcomes we will celebrate: Strong client relationships, admiring teammates, more effective plans, industry awards, strong agency partnerships. Who you’ll partner with:You’ll work most closely with your direct Social team, working hand in hand with a Social Coordinator and reporting into a Supervisor.  Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward. What you can expect: The chance to grow the agency and yourself.  Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.  The ability to be brave, try new things and help continue to grow our digital offering. A place that cares about your personal passions just as much as your work. #LI-MB1 #OMD $40,000 - $69,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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