Senior Brand Media Manager - Emerging Business Lines: 26-00995
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Overview
Job Description
Job Summary:We are seeking a Senior Brand Media Manager to spearhead marketing strategies for emerging business lines, Experiences & Services, in the US market. This role involves designing and executing innovative campaigns tailored to maximize media efficiency and enhance our brand's visibility and engagement. The successful candidate will collaborate with key regional leads and cross-functional teams to drive strategic and operational media excellence.
Key Responsibilities:
- Lead the strategy development and execution of integrated communication plans across media campaigns.
- Manage relationships with media agencies and coordinate with regional media leads.
- Enhance operational processes and frameworks in media and digital domains.
- Work alongside cross-functional teams to ensure unified media strategies that align with global creative platforms.
- Develop and refine media measurement frameworks to optimize campaign impact and report on outcomes effectively.
Must-Have Skills:
- Proven expertise in media planning and digital strategy.
- Strong competency in managing cross-functional teams and projects.
- Ability to innovate and adapt media strategies in a rapidly evolving environment.
Industry Experience Required:
- A minimum of 10 years in media or digital roles within consumer internet spaces, preferably in travel, design, technology, or lifestyle sectors.
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