Senior Demand Marketing Manager

Position Description:

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We're seeking a motivated and skilled Senior Demand Marketing Manager to join our growing team. As Senior Demand Marketing Manager, reporting to the VP of Revenue Marketing, you will own the strategy, execution, and performance of multi-channel campaigns that drive awareness, pipeline, and revenue. This is a highly cross-functional individual contributor role responsible for translating business priorities into coordinated go-to-market execution and measurable impact.

We're looking for a modern demand marketer who combines strong campaign fundamentals with AI-enabled ways of working. You know how to use AI to accelerate research, sharpen audience insight, improve execution, and uncover optimization opportunities - and you have hands-on experience applying AI workflows or agents to real marketing challenges. You apply sound judgment, protect quality, keep the customer experience at the center, and are motivated to keep learning as the tools evolve.

Key Responsibilities and Activities:

Lead Integrated Campaign Strategy & Activation

• Lead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targets
• Define campaign themes, account- and persona-based audience segmentation, offers, and full-funnel activation plans
• Build integrated campaign briefs outlining messaging, channel mix, KPIs, performance goals, and testing hypotheses
• Use AI to accelerate campaign research, message development, audience synthesis, and brief creation while applying strong judgment, source validation, and quality control before launch
• Partner with Brand, Content, Events, and Product Marketing to package campaign themes into cohesive, multi-channel activation plans including offers, landing pages, CTAs, nurture tracks, webinar/virtual event plans, and paid promotion strategy
• Design and execute 1:many and 1:few ABM campaigns for priority target accounts and segments, coordinating multi-channel touchpoints in partnership with Sales
• Identify opportunities to use AI to improve campaign planning, personalization, speed, and execution efficiency
• Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables to ensure coordinated distribution and measurable performance
• Ensure consistent campaign positioning across all touchpoints

Content Strategy & Activation for Campaigns

• Own channel distribution planning for campaign content across email, paid, web, webinars/virtual events, and field/event moments
• Define campaign content requirements and align with the Content team on briefs and storytelling assets needed to support campaign goals
• Align on timelines and production needs to ensure campaigns launch on schedule
• Leverage customer stories, guides, research reports, blogs, videos, and other owned content as the foundation for campaign activation
• Use AI and approved tools to adapt campaign narratives into channel-specific assets, accelerate iteration, and support content repurposing while maintaining brand consistency and message accuracy
• Partner with Content and Brand to translate core messaging into scalable, repeatable campaign assets using a mix of human creativity, AI support, and sound editorial judgment
• Own webinar and virtual roundtable programming end-to-end, including promotion strategy, speaker management, run-of-show, production timelines, and post-event nurture and content repurposing
• Ensure campaign distribution amplifies and extends the reach of high-value content

Drive Distribution, Conversion & Revenue Performance

• Own channel performance across campaign touchpoints (email, paid, nurture, landing pages, webinars/virtual events, etc.)
• Partner with the paid media team to activate campaign narratives within performance programs, including account-based strategies
• Continuously optimize landing pages, forms, nurture sequences, and CTAs to increase conversion rates and pipeline velocity
• Build and refine nurture and lifecycle flows that accelerate funnel progression
• Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact
• Analyze results, optimize in-flight campaigns, and implement structured testing frameworks
• Apply AI and automation to accelerate campaign analysis, identify optimization opportunities faster, improve testing velocity, and support more personalized campaign experiences where appropriate
• Use data, testing, and AI-assisted insight generation to refine landing pages, nurture flows, CTAs, and channel performance over time
• Partner with Marketing Operations to ensure accurate attribution and performance reporting

Support Product Launches & GTM Initiatives

• Collaborate with Product Marketing to bring new products and features to market through integrated campaigns
• Align campaign activation with product positioning, buyer journey stages, and sales priorities
• Ensure campaigns drive awareness, consideration, and measurable revenue impact
• Translate GTM priorities into ABM-ready plays for target accounts, including segment-specific messaging and coordinated channel activation

Drive Cross-Functional Alignment

• Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders
• Partner with Sales to align on target account priorities, buying group engagement, and follow-up plays
• Lead campaign retrospectives to surface insights and optimization opportunities
• Share wins and learnings across the organization
• Share effective AI-assisted workflows, prompts, and campaign learnings that improve repeatability and raise the team's overall speed and quality
• Partner cross-functionally to identify where AI can improve campaign execution, insight generation, and go-to-market effectiveness without compromising customer experience or brand standards

Knowledge and Skills:

• 5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred) with a proven track record of driving pipeline and revenue impact
• A well-rounded 360° marketer who can translate business priorities into full-funnel campaign strategy and execute across channels
• Comfortable operating with urgency in a fast-paced environment, balancing strategic thinking with hands-on activation and continuous in-market optimization
• Data-driven and accountable for performance, with experience owning KPIs such as engaged accounts, MQLs, conversion rates, pipeline influence, and revenue contribution
• Demonstrated experience applying AI in day-to-day marketing work, or a strong track record of proactively experimenting with new AI tools and translating that curiosity into measurable workflow improvements
• Systems-oriented builder who creates scalable campaign frameworks and leverages AI and automation to increase speed, repeatability, and efficiency
• Strong judgment in applying AI responsibly, including knowing when to rely on automation, when to validate outputs, and when human review is essential
• Strong cross-functional collaborator experienced partnering across Sales, Product Marketing, Content, Brand, Events, and Operations
• Experience supporting account-based marketing motions (1:many/1:few) and partnering with Sales on account prioritization and follow-up
• Proficient in HubSpot, Salesforce, WordPress, and relevant ABM tools (6sense, Demandbase, UserGems)
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

What Will Make You Stand Out:

• Experience scaling campaigns in a growth-stage B2B SaaS company
• Strong partnership with content and creative teams to bring campaigns to life
• Practical examples of using AI to improve campaign speed, content quality, experimentation, personalization, or performance insights
• Experience building repeatable AI workflows or agents that improved marketing efficiency or campaign outcomes
• A self-directed habit of testing new tools and turning one-off AI use into repeatable team practices
• Experience managing paid media strategy and agency relationships
• Familiarity with marketing automation and lifecycle strategy
• Experience building repeatable ABM playbooks, including target account segmentation, buying group considerations, and account-level measurement
• Experience marketing to commercial service contractors or within field service technology

A few things you want to know:

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce.

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It's why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We've transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page.

What kind of benefits do you offer?

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
• Flexible Spending Account and Dependant Care Account
• Company-paid Life insurance, STD and LTD
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave
• Paid Time Off for Volunteering
• Employee Reimbursement Program to use for well-being, technology and/or professional development

#LI-Remote

EEO Statement:

ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.

(AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.