Senior Designer, Brand Marketing & Events

Job Title

Senior Designer, Brand Marketing & Events

Job Description

Reporting to the Senior Creative Director within the Brand Marketing & Events pod of the Revenue Design team, the Senior Designer will collaborate with events and marketing project leads to create elevated design work for brand-led events and immersive experiences across iconic lifestyle brands including Better Homes & Gardens, Real Simple, and Southern Living.

This position supports the full event creative ecosystem, from magazine/in-book advertising and promotional marketing to social, digital, presentation, environmental, and on-site event materials. The ideal candidate brings a strong editorial design sensibility, refined typography, production-ready execution, and the ability to translate premium lifestyle brand identities consistently across every event-related audience touchpoint.

Accountabilities, Actions and Expected Measurable Results

• Design high-quality creative assets across brand marketing, advertiser programs, and experiential initiatives, including:

• Magazine/in-book advertising units

• Print collateral and invitations

• Signage and environmental graphics

• Stage visuals and digital screens

• Event activations and microsites

• Social, digital, and email promotional assets

• Presentation materials and campaign toolkits

• Develop promotional creative across print, digital, social, and email channels to support brand-led events, integrated marketing campaigns, advertiser programs, and audience engagement initiatives.

• Partner with the Creative Director to shape creative concepts, briefs, mood boards, visual storytelling presentations, and design systems for internal stakeholders, brand teams, sales/marketing partners, and event initiatives.

• Create and maintain scalable brand assets, templates, print collateral, and campaign toolkits across multiple brands while ensuring consistency with established brand standards and visual identities.

• Collaborate cross-functionally with Creative, Events, Marketing, Editorial, Brand, and Sales teams to align on creative direction, project priorities, timelines, production needs, and execution strategies.

• Lead high-impact presentation design projects utilizing advanced visual storytelling techniques, including animation, motion builds, diagrams, infographics, templates, and visual data communication.

• Prepare files for print, digital, social, and experiential production, ensuring accuracy, consistency, technical precision, and vendor-ready execution.

• Manage multiple concurrent projects in a fast-paced, deadline-driven environment while maintaining exceptional attention to detail, organization, and high creative standards.

Minimum Qualifications and Job Requirements

All must be met to be considered.

Education

Bachelor's degree in Design or related field; or equivalent training and/or experience.

Experience

• 7-10 years of professional design experience, ideally within a magazine, media, publishing, lifestyle, retail, or brand marketing organization.

• Experience designing for magazine/in-book advertising, branded content, marketing campaigns, social promotion, and/or experiential events strongly preferred.

Specific Knowledge, Skills and Abilities

• Strong editorial design sensibility with highly refined typography, layout, pacing, and visual composition skills

• Deep understanding of magazine/in-book advertising, print production, mechanicals, file preparation, color management, and vendor-ready print execution

• Ability to translate premium lifestyle brand identities across print, digital, social, presentation, and experiential touchpoints

• Advanced proficiency in Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop; Figma experience a plus

• Strong presentation design skills with proficiency in Google Slides, Microsoft PowerPoint, and Keynote

• Experience designing social and digital promotional assets, including campaign extensions, paid/organic social, email, and web/microsite creative

• Understanding of experiential event design needs, including signage, environmental graphics, stage visuals, screen content, activations, and on-site brand moments

• Exceptional attention to detail with a commitment to consistency, accuracy, and brand standards

• Excellent verbal, written, and interpersonal communication skills with the ability to collaborate effectively across creative, marketing, editorial, sales, brand, and events teams

• Strong organizational and project management skills, including the ability to manage multiple priorities, shifting timelines, and tight deadlines

• Ability to thrive in a fast-paced, high-volume environment while maintaining polished, brand-right creative output

• Self-motivated and resourceful, with the ability to work independently as well as collaboratively within a team setting

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $90,000 - $110,000

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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