Senior Director, Global Marketing Strategy
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Overview
Job Description
Who We Are
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA️ 2K, renowned BioShock️, Borderlands️, Mafia, Sid Meier's Civilization️ and XCOM️ brands; popular WWE️ 2K and WWE️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR️ 2K
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
What We Need
The Sr. Director of Global Marketing Strategy at 2K will oversee the marketing strategy for iconic franchises within the company's sports-centric game portfolio. This role is pivotal in developing and executing a comprehensive marketing vision that resonates with a global audience, driving brand and user growth while ensuring long-term engagement with players. The position requires a blend of strategic vision and tactical execution, focusing on building a high-performing team and fostering partnerships that amplify the franchise's reach.
What You'll Do
Develop a compelling brand and marketing strategy for the franchise, connecting with consumers on an emotional level.
Advise on market potential, product connection with players, pricing, distribution channels, and post-launch lifecycle strategies.
Ensure strategic soundness in positioning, storytelling, player journey, content, partnerships, and audience engagement plans.
Define key marketing metrics for commercial success and positive player experiences.
Lead all marketing efforts for the franchise, ensuring alignment with player and commercial targets.
Develop customer journey-driven plans for current, lapsed, and potential new players.
Enhance brand ambassador strategies and deepen relationships with external partners and studios.
Collaborate with regional and cross-functional teams to execute a unified marketing strategy.
Attract, build, retain, and lead a high-performing marketing team.
What Will Make You A Great Fit
10+ years of progressive brand marketing experience.
Proven experience building marketing strategies for consumer-facing products.
Experience in team leadership, building, mentoring, and leading teams.
Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity.
Global perspective with experience on global products and understanding regional market nuances.
Bonus Points
Experience with gaming, live products, or entertainment properties with massive franchises.
Understanding of the sports ecosystem and ability to build impactful partnerships.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $209,500 and $310,060 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
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