Senior Director, Media Strategy

The Senior Director of Media leads the end-to-end media strategy for the organization, overseeing brand marketing, shopper marketing, and agency partnerships. This role ensures that media investments across the full funnel - from brand storytelling to point-of-sale conversion - work together to drive growth, strengthen customer relationships, and maximize ROI. The leader in this role brings together teams across creative, CRM, brand strategy, measurement, product, operations, retail, and procurement to build a unified media ecosystem that supports both long-term brand equity and short-term sales performance. This role partners extensively with the Best Buy Ads team in building out best-in-class media plans for our advertising partners.

This role is remote eligible, which means you will work virtually from home or another non Best Buy location. As part of this role, there will be travel between Chicago, New York, and Minnesota, estimated at approximately 10-25%. The specific work arrangements and travel cadence may vary by role and team, with additional details shared by the recruiter or hiring manager during the hiring process.

What you'll do

• Develop and own the enterprise media strategy across brand and shopper touchpoints, ensuring alignment with company goals, category priorities, and retail partner strategies.
• Build a cohesive full funnel approach that connects brand awareness, consideration, and instore/online conversion and guide media investments across channels with a data-driven and customer first approach.
• Establish a unified measurement framework spanning brand equity, media effectiveness, and retail performance.
• Ensure media investments deliver strong ROI and support continuous improvement by championing advanced analytics and measurement (e.g. MMM, MTA, incrementality testing, clean room analysis/insights)
• Serve as a senior advisor to executive leadership on media trends, retail media innovation, and emerging technologies.
• Develop best-in-class agency management practice
• Establish advanced audience strategy function and build a capability roadmap to identify and activate growth opportunities. Partners closely with cross functional teams (customer analytics, product, and category teams) and capabilities (e.g. clean rooms, CDP, on-boarding partners).
• Establish media partnerships, integrate, and co-partner with cross functional leaders on enterprise JBPs
• Build a roadmap and partner with product team to modernize our media capabilities, with a laser focus on both efficiency (in plans and execution) and effectiveness
• Develop a high performing team and culture that fosters collaboration, data driven decision making, and a continuously improving mindset

Basic qualifications

• 12 years of experience in media strategy across brand and shopper environments, ideally within retail or consumer focused industries
• 8 years of experience in leadership, communication, and stakeholder management roles
• 8 years of experience in full funnel media planning, retail media networks, and/or omnichannel marketing
• Proven success managing large budgets, complex agency ecosystems, and cross functional teams
• Strong analytical mindset with experience in media measurement, attribution, and performance optimization

What's in it for you

We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

About us

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.Auto Req. ID1018071BR

Location Number 900010 Corporate 1 MN

Address 7601 Penn Avenue South$138250 - $246750 /yr

Pay Range $138250 - $246750 /yr