landing_page-logo
Sign Up
Coca-Cola logo

Senior Director, Legal Counsel - Global Marketing, Digital & Consumer Technology

Coca-ColaAtlanta, Georgia

$236,000 - $271,000 / year

Apply with Sonara

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.1

Reclaim your time by letting our AI handle the grunt work of job searching.

We continuously scan millions of openings to find your top matches.

pay-wall

Overview

Schedule
Full-time
Career level
Director
Compensation
$236,000-$271,000/year

Job Description

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 1, 2026

Shift:

Job Description Summary:

We are seeking an exceptionallawyer to lead our GlobalMarketing, Digital & Consumer Technologypractice. This role sits at the intersection of brands, consumers, data, technology, and innovation. It is responsible not only for shaping global marketing legal strategy, but also for enabling execution of global marketing platforms and digital ecosystems that bring our brands closer to consumers-ensuring our products are within “one click of desire” across our Top 40 and global markets.

The roleleadslegal stewardship of global brands, consumer activations, digital platforms, consumer technology, enterprise AI, and global visual identity standards. The successful candidateand her/his teamwill serve as trusted strategic partnerstoour GlobalMarketing, Digital, Innovation, and Enterprise Technologystakeholders-helping the Company move with speedand agilitywhile managing risk thoughtfully.

This leader will also act as a forward-looking regulatory and technology advisor-continuouslymonitoringevolving global laws and regulationsimpactingmarketing, AI, data, and digital commerce to ensure the Company stays ahead of the curve andmaintainsits license tooperateand win.

REPORTING TO

SVP& Associate General Counsel, Intellectual Property, Marketing & Digital Transformation.

LOCATION: Atlanta, GA

KEY ROLES & RESPONSIBILITIES

1. Global Marketing, Brand & Platform Leadership

  • Lead global legal strategy for marketing, brand stewardship, consumeractivations, and global marketing platforms.

  • Enable execution of global marketing assets in partnership with Strategic Partnerships teams to maximize enterprise value(see section 2).

  • Provide legal leadership across global visual identity standards and brand governance.

  • Support initiatives that bring our people closer to consumers and accelerate digital commerce accessibility.

2. Global Strategic Partnerships & Cultural Platform Activation

  • Partner closely with the Strategic Partnerships Legal team and global marketing category leads to leverage andactivatethe Company’s global assets and partnerships across sports, music, culture,entertainment,influencers, and gaming ecosystems.

  • Enable scalable legal frameworks that allow rapid activation of global partnerships to recruit new consumers, deepen engagement, and build incidence across priority markets.

  • Support end-to-end execution of partnership-driven marketing platforms, ensuring consistent brand stewardship, compliant activation, and speed to market.

  • Advice on rights management, content usage, talent engagements, and platform integrations associated with global partnerships.

  • Work withglobal marketing,strategicpartnerships,digital,PACSand Operating Units to translate global partnerships into locally relevant consumer experiences.

3. Digital Marketing, Consumer Technology & AI Strategy

  • Lead and embed the Company’s Legal AI strategy across Consumer, Customer & Commercial, and Enterprise pillars.

  • Partner with business stakeholders to operationalize AI responsibly and at scale.

  • Collaborate closely with Privacy, Data, Competition, and International Operations legal teams to deliver cohesive digital solutions.

  • Enable digitalactivations, consumer engagement platforms, and connected experiences.

  • Enable compliant use of consumer data to power marketing and personalization.

4. Regulatory Foresight & License to Operate

  • Maintain continuous awareness of evolving global laws and regulationsimpactingmarketing,claims,AI, data, advertising, and digital commerce.

  • Translate regulatory developments into proactive strategies that protect growth ambitions.

  • Equip business leadersand stakeholderswith practical guidance tooperateconfidently across Top 40 and priority markets.

  • Serve as strategic advisor on emerging regulatory risks and opportunities.

5. Consumer Data, Innovation & Product Enablement

  • Support product innovation and claims strategies in collaboration with Food Law and Regulatory partners.

  • Partner withinnovationteams to accelerate launches while protecting brand integrity.

6. Enterprise Digital Solutions

  • Support enterprise systems enabling customer, commercial, and consumer digital capabilities.

  • Drive scalable legal frameworks supporting e-commerce, CRM, loyalty, andotherdigital initiatives.

7. Social Media & Influencer Governance

  • Lead governance frameworks for social media, influencer marketing, and creator ecosystems.

  • Develop playbooks supporting global consistency and speed.

8. Governance, Compliance & Operational Enablement

  • Build scalable governance models and operational standards.

  • Drive efficiency through technology, automation, and process design.

  • Partner with IP Operations, Digital Technology Services (DTS), and Legal Operations to modernize delivery.

9. Cross-Functional Leadership & Global Alignment

  • Co-lead a globalnetworkcomprisingMarketing Lawyers, Operating Unitmarketing and digitalcounsels, and other stakeholders.

  • Build strong partnerships with Marketing, Digital, Innovation, Strategic Partnerships,PACS,Privacy, Competition, DTS,Tax,International Operationsand Operating Unit Counsels

  • Develop future-ready capabilities across the team.

QUALIFICATIONS & REQUIREMENTS

  • Law degree with active bar membership.

  • 12+yearsexperienceacross marketing law, digital platforms, data,technologyor related disciplines, with preferably no less than 5yearslaw firm experience

  • Demonstrated leadership in global, matrixed environments.

  • Deep understanding of digital marketing, consumer technology, and regulatory frameworks.

  • Experience embedding AI strategies preferred.

  • Executive presence with strong stakeholder influence.

  • Strategic thinker with operational rigor.

  • Passion for brands,technologyand transformation.

WHAT WE OFFER

  • Stewardship of some of the world’s most iconic and valuable global brands.

  • Leadershiprole at the center of marketing transformation, digitalaccelerationand responsible AI enablement.

  • Direct influence on consumer connection strategies across Top 40 and priority global markets.

  • Opportunity to shape scalable global marketing platforms spanning sports, music,entertainment,culture,gamingand creator ecosystems.

  • Platform toarchitectfuture-ready digital, data and AI governance frameworks that enable growth while protecting the Company’s license tooperate.

  • Highly collaborative environment partnering with Marketing, Strategic Partnerships,PACS,Privacy, Competition,Tax,DTS and International Operations.

  • Exposure to seniorstakeholdersand global transformation initiatives.

  • Ability to build and lead a world-class, digitally fluent legal team.

  • Competitive compensation and benefits.

SUCCESS PROFILE – FIRST 12 MONTHS

  • Embed Legal as a strategic partner in global marketing platform execution across Top 40 markets.

  • Operationalize enterprise AI governance and embed responsible AI into marketing and digital workflows.

  • Deliver measurable acceleration of compliant digital activations and consumer engagement.

  • Establish regulatory foresight capability,translating emerging laws into actionable growth guidance.

  • Activate global partnerships (sports, music, culture,entertainment,influencers, gaming) into scalable consumer platforms.

  • Strengthen collaboration with Privacy, Data, Competition, PACS, Taxand International Operations for integrated digital delivery.

  • Enable ‘one-click-of-desire’ consumer journeys through legally scalable digital frameworks.

  • Build trusted partnerships across Marketing, Digital, Innovation, PACS, Tax, DTSand Strategic Partnerships.

  • Develop future-ready capabilities within the global marketing legal team.

  • Demonstrate clear business impact through faster launches, reducedfrictionand stronger brand governance.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Digital Technology, Intellectual Property, Risk Management, Strategic Relationships

Pay Range:

$236,000 - $271,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

Apply with SonaraApply manually
pay-wall

FAQs About Senior Director, Legal Counsel - Global Marketing, Digital & Consumer Technology Jobs at Coca-Cola

What is the work location for this position at Coca-Cola?
This job at Coca-Cola is located in Atlanta, Georgia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Coca-Cola?
Candidates can expect a pay range of $236,000 and $271,000 per year.
What employment applies to this position at Coca-Cola?
Coca-Cola lists this role as a Full-time position.
What experience level is required for this role at Coca-Cola?
Coca-Cola is looking for a candidate with "Director" experience level.
What is the process to apply for this position at Coca-Cola?
You can apply for this role at Coca-Cola either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.