Senior Director, HCP Marketing

Job overview:

Our Senior Director, HCP Marketing will lead the development and execution of comprehensive healthcare professional engagement strategies to drive awareness, education, and adoption of COMP360.

This role will be responsible for creating targeted HCP marketing campaigns, building strategic relationships with key opinion leaders and prescriber segments, and developing evidence-based educational initiatives that support launch readiness and commercial success.

Location: Hybrid in our New York City office or remote on the east coast in the United States.

Reports to: Chief Commercial Officer.

Roles and responsibilities

(Include but are not limited to):

HCP and Consumer Strategy and Targeting

• Develop and execute targeted HCP and consumer marketing strategies aligned with brand positioning and commercial objectives
• Lead HCP segmentation, targeting, and prioritization efforts in collaboration with Sales and Market Access teams
• Design engagement pathways optimized for different HCP personas including psychiatrists, primary care physicians, and institutional prescribers
• Design engagement pathways optimized for consumers and caregivers
• Partner with Commercial Operations on territory planning, call plans, and HCP analytics to maximize field effectiveness

Medical Education and Content Development

• Create compelling, compliant educational content and promotional materials for HCP audiences that translate clinical data into practical insights
• Collaborate with Medical Affairs on KOL engagement strategy, advisory boards, and scientific communications to build clinical credibility
• Develop congress strategies, medical education programs, and peer-to-peer learning initiatives
• Oversee creation of digital resources, clinical tools, and practice support materials that address HCP information needs

Omnichannel HCP Engagement

• Lead omnichannel marketing strategy across digital, in-person, and virtual touchpoints to deliver personalized HCP experiences
• Drive digital marketing initiatives including HCP portals, email campaigns, social media engagement, and webinars
• Partner with Sales on field enablement, ensuring representatives have compelling messaging and materials for HCP interactions
• Measure HCP engagement metrics, optimize campaign performance, and deliver actionable insights to stakeholders

Cross-Functional Partnership and Launch Execution

• Build and lead a full cross‑functional marketing team, overseeing PME, Consumer, and Digital Marketing to drive cohesive strategy and execution
• Collaborate closely with Market Access to align HCP messaging with payer and reimbursement strategies
• Partner with Site of Care Marketing to ensure coordinated patient-provider messaging and journey optimization
• Work with Regulatory and Legal to ensure all HCP-facing materials meet compliance requirements
• Support launch readiness activities including HCP training programs for the specialized COMP360 care delivery model

Candidate Profile:

• 10+ years pharma/biotech marketing experience with demonstrated expertise in HCP engagement; CNS/psychiatry experience strongly preferred. Launch experience an asset
• Proven track record developing and executing successful HCP marketing strategies for specialty therapeutics or novel mechanism launches
• Deep understanding of HCP prescribing behaviors, clinical decision-making, and healthcare professional networks
• Bachelor's degree in life sciences, marketing, or related field; advanced degree or MBA preferred
• Strong expertise in omnichannel marketing, digital engagement platforms, and medical marketing in regulated environments
• Excellent scientific acumen with ability to translate complex clinical data into compelling HCP messaging
• Experience collaborating with Medical Affairs, Sales, and Market Access in launch environments
• Outstanding communication, stakeholder management, and cross-functional influence capabilities
• Mission-aligned leader passionate about transforming mental healthcare and reducing stigma