Senior Director, Home Software Applications
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Overview
Job Description
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Senior Director, Home Software Applications is a senior engineering and product strategy leader responsible for defining, building, and scaling the software foundation that powers Generac’s connected home energy ecosystem. This role carries dual responsibility: leading dealer‑facing software applications while owning the platform teams that support consumer‑facing experiences. The scope spans feature teams across PWRcell Battery Storage, PWRmicro Solar Microinverter, Home Standby (HSB) Generator, Load Management, and the Home Energy Management System (HEMS), working in close partnership with the broader platform organization. Feature teams for Smart Thermostat and Security remain embedded within their respective business units, requiring strong collaboration and alignment across the enterprise.
This leader is both a builder and a transformer. Generac’s Home Software organization is in the midst of a significant evolution, reshaping how software is designed, developed, and delivered in an increasingly AI‑native world. The Senior Director will accelerate this transformation by embedding AI‑assisted development practices across teams, evolving team topologies to maximize scale and leverage, and delivering intelligent, data‑driven features across every customer touchpoint. Success in this role requires hands‑on experience deploying large language models in production—specifically Claude Code—paired with the ability to partner closely with Platform Product Management, Software Platform leadership, business unit leaders, engineering, design, hardware, and go‑to‑market teams to define and execute platform strategy at scale.
This role is on-site, preferably in Oakland, CA or Toronto.
Responsibilities
Own and drive the technical and product strategy for the Home Software Applications across its full scope:
Ownership of dealer-facing software platforms (portals, commissioning tools, remote diagnostics, field service applications)
Platform team ownership for consumer-facing mobile and cloud applications; direct feature team ownership for PWRcell, PWRmicro, HSB Generator, Load Management, and HEMS
Accelerate the ongoing AI transformation of the software engineering organization, embed AI-assisted development practices, retool workflows, evolve team topologies, and build a culture of continuous learning; leverage hands-on experience with Claude via Amazon Bedrock to lead credibly and drive product innovation
Lead, grow, and develop a high-performing engineering organization of 25–50 engineers across multiple squads and disciplines; establish clear career paths, talent development programs, and a strong engineering culture
Partner with the CTO, Home to define multi-year platform architecture and technology strategy; ensure alignment with Generac's broader corporate strategy and Home business objectives
Drive platform reliability, scalability, and security across all software components; establish engineering standards, best practices, and quality frameworks appropriate for connected home energy systems
Collaborate with Platform Product Management to define and evolve the platform roadmap, ensuring shared infrastructure capabilities enable and accelerate all business unit feature teams
Partner closely with Business Unit leaders and Business Unit Engineering leaders to align platform capabilities with product line needs, clarify ownership boundaries, and resolve cross-team dependencies efficiently
Collaborate with the UI/UX Design and Research team to ensure customer and dealer-facing experiences are informed by deep user insight and meet Generac's quality standards for usability and accessibility
Lead the engineering strategy for intelligent home energy features — including predictive load management, AI-driven energy optimization, demand response, and personalized energy insights
Manage platform-level technology partnerships and third-party integrations, including consumer ecosystem platforms, utility APIs, grid operators, and OEM technology providers
Establish and track KPIs for platform health, engineering productivity, and product quality; present progress and strategic updates to CTO and executive leadership
Drive substantial business growth as a direct result of platform capabilities, enabling new business models, unlocking new market segments, and accelerating time-to-market for new products
Collaborate cross-functionally with Marketing, Sales, and Service to ensure platform capabilities are well-understood commercially and support the full customer and dealer lifecycle
Basic Qualifications
Bachelor of Science degree in Computer Science, Software Engineering, Electrical Engineering, or a related technical discipline
15+ years of progressive software engineering experience, with at least 5 years in a senior engineering leadership role (Director or above) managing large, multi-disciplinary software teams
Demonstrated experience delivering software products across mobile (iOS/Android), and cloud/backend services
Hands-on, practitioner-level experience building or deploying AI/LLM-powered applications using Claude Code or equivalent LLM
Proven experience leading or actively participating in an AI-driven engineering transformation, including adopting AI-assisted development tooling, restructuring team workflows, and evolving engineering culture
Preferred Qualifications
Master's or PhD in Computer Science, Software Engineering, or a related discipline
Experience scaling software engineering organizations in the 25–50+ engineer range, including organizational design, hiring strategy, and talent development
Deep familiarity with AI/ML product development, including cloud-based ML pipelines, predictive energy algorithms, retrieval-augmented generation (RAG), and LLM-powered user experiences
Experience deploying AI-native developer tooling (e.g., GitHub Copilot, Cursor, Claude, internal LLM toolchains) at scale to measurably accelerate engineering velocity
Background in IoT or connected home energy products; strong understanding of device-to-cloud architecture, embedded gateway firmware, OTA update strategies, and edge/cloud data flows
Experience with Home Energy Management Systems (HEMS), demand response, grid services, or utility API integrations
Experience leading full-stack development of dealer or field-technician-facing software platforms, including web portals, commissioning tools, and remote diagnostics
Strong product strategy instincts, ability to synthesize market trends, customer insights, and technical feasibility into a compelling, prioritized platform roadmap
Demonstrated experience collaborating deeply with UI/UX Design and User Research teams to translate user insights into high-quality software experiences
Track record of successfully shipping high-quality consumer-facing and dealer-facing software products with measurable business impact
Exceptional communication skills, able to translate complex technical strategy into clear narratives for executive audiences, business unit leaders, and external partners
Generac is committed to fair and equitable compensation practices. The salary range for this role based in (California) is $239,000 – $323,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.US "This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, 8 paid Holidays and 401(k) retirement benefits."
Canada This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, paid Holidays (10 for Ontario, 11 for British Columbia) and RRSP retirement benefits."
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Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
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