Senior Director, Marketing and Public Relations (Hybrid role based in Reston, Virginia)

Senior Director, Marketing and Public Relations (Hybrid role based in Reston, Virginia)

Position Overview

We’re hiring a Senior Director of Marketing & Public Relations to elevate the visibility, reputation, influence and adoption of our solutions across high-growth markets, including energy, environment and infrastructure. As the industry undergoes rapid transformation amid the increase in energy demand, this role will shape how ICF shows up—crafting narratives, positioning our expertise, and driving top‑of‑funnel awareness that ultimately fuels demand and business growth.

You will develop integrated marketing and communications strategies that build brand awareness, deepen audience engagement, and support pipeline growth. You’ll strengthen our approach to thought leadership, content, storytelling, lead generation, pipeline support and multi‑channel promotion—while maturing the campaign function and mentoring a high‑performing team.

The ideal candidate brings a blend of communications, public relations, and marketing leadership: someone who can architect compelling narratives, translate complex topics into clear value propositions, and build integrated campaigns that influence buyers and decision-makers. Experience in public sector or highly regulated markets is a strong plus.

This position sits on ICF’s corporate marketing team in the campaign strategy function and partners closely with our energy, environment and infrastructure business teams to align messaging, market priorities and growth goals.

* This is a hybrid role based in our global headquarters in Reston, VA. 

What you will do

• Strategic go-to-market & communications leadership
  • Develop strategic, audience-first annual marketing and communications plans that advance market awareness and support growth targets.
  • Serve as a trusted advisory to business leaders and executives, helping shape industry narratives, positioning and market differentiation.
  • Manage and lead full-funnel, cross-channel marketing strategies within key markets and personas.
  • Strengthen account‑based and regional marketing by tailoring messaging and stories to priority segments.

• Campaign, PR & content development
  • Lead integrated campaign strategy and execution across earned, owned and paid channels, ensuring storytelling and content are central to the approach.
  • Develop clear, compelling messaging and value propositions for target audiences, influences and buyers.
  • Shape thought leadership in partnership with subject matter experts and editorial teams, creating articles, reports, insights, videos, and other signature content that elevates ICF’s voice and perspectives.
  • Oversee content, collateral, presentations, and sales enablement assets that support awareness and demand.
  • Run data‑driven audience segmentation, nurture programs, and channel optimization.
  • Set strategy for paid, sponsored, and third‑party channels and ensure cohesive integration with PR and content programs.
  • Guide event strategy and participation to maximize visibility and thought leadership impact.

• Performance analysis & optimization
  • Partner with marketing analytics teams to measure performance, assess impact, and refine campaign strategy, approaches and tactics.
  • Regularly evaluate performance with marketing leadership and business stakeholders and recommend enhancements to improve reach, engagement, and outcomes.

• Team leadership
  • Lead and mentor a team of marketers and communicators, fostering creativity, collaboration, and continuous improvement.
  • Evolve campaign and marketing processes to improve efficiency, consistency, and strategic rigor.

Minimum Qualifications

• Bachelor’s degree.
• Minimum 12 years in integrated marketing and public relations with demonstrated experience leading cross-channel campaigns and GTM strategies.
• Minimum 3 years supervisory experience

Additional Qualifications

• Strong background in energy, consulting, or public sector environments.
• Expertise in narrative development, messaging, and simplifying complex topics.
• Experience engaging senior leaders and managing expectations across a matrixed organization.
• Strong organizational, project management, and prioritization skills.
• Experience managing agencies, writers, designers, and channel partners.
• Solid understanding of digital platforms, measurement tools, and promotion strategies

Professional skills

• Strategic thinking and market analysis 
• Brand positioning and storytelling
• Integrated campaign and channel management
• PR, thought leadership and content development
• Project management
• Demand generation fundamentals
• Cross-functional collaboration and stakeholder management
• Data-informed decision-making and ROI analysis
• Excellent writing, communication and presentation skills
• Agility, creativity and comfort with ambiguity and managing multiple campaigns

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Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$173,945.00 - $295,706.00Reston, VA (VA30)