Senior Director, Field Sales + Education

the job:

amika is looking for a Senior Director, Field Sales + Education to lead a best-in-class field team as well as education+ event initiatives to support amika’s store growth in the retail channel. You will be responsible for developing and implementing education and event strategies for our North American retail partners: Ulta, Sephora US & Canada, Sephora @ Kohls and new future distribution. You will partner cross functionally (Sales, Social, PD, Trade Marketing) to align all retail facing initiatives and be the day-to-day contact.

salary: $150,000 + bonus

location: must be based in New York or California + have the right to work in the U.S.

what you'll do:

Corporate Planning

• Develop the field team strategy to exceed sell-through goals and build brand awareness
• Build out Education strategy with retailer-specific needs – by season, launch, and year
• Map out Education deliverables with resources needed to support retailer expectations
• Identify brand competitors within each retailer by key SKU/launch for a frame of reference when developing trainings
• Full ownership of Education and Field budget. Create, track, and optimize monthly budgets for all field and education needs 
• Develop solution-oriented, forward-thinking programs to meet ever-changing business needs

Retailer Trainings

• Develop training content & curriculum for retailers & field team support
• Lead Sephora and Ulta corporate trainings: New Store Opening guidelines, Ulta SDE’s district trainings, Salon Brand Features
• Discover new ways to educate remotely via technology, including webinars, zoom, etc.
• Assist with tailoring assets for International and small specialty accounts

Team Development

• Lead field team providing analytics and tools needed to reach and exceed sales targets
• Partner with account managers to build sales goals by door/region and field KPIs in alignment with total B&M forecast
• Deliver on company objectives by driving effective launch plans and tailored differentiation strategies across channels
• Plan store gratis, sampling, events, collateral and GWPs to support product priorities aligning with internal budget 
• Continue to evolve field team career development by strengthening structured career paths, investing in skill-building initiatives, and fostering a culture of continuous learning and internal mobility

Event Direction

• Own store-level & FSC event strategy
• Partner with cross-functional teams for large-scale events such as SMC, Sephoria, FLC + UBW
• Develop innovative Event & Training in a Box strategies, including collateral, gratis, TOAs
• Facilitate elevated events and trainings

must haves:

• 7+ years of progressive experience in field sales, education, or brand management within the professional beauty, salon, or consumer packaged goods industry
• 3+ years in a leadership role, managing high-performing, geographically distributed field and/or education teams
• Proven track record of developing and executing strategic sales plans across multiple levels (store, regional, national) with measurable results
• Experience in budget management, forecasting and P&L oversight
• Deep knowledge of field team KPIs and how to track, manage, and optimize performance across field sales and education roles
• Strong understanding of retail dynamics
• Strong presentation and communication skills, with the ability to develop compelling sales tools, promotional materials, and brand messaging
• Excellent organizational and planning skills; able to lead multiple projects and priorities in a fast-paced environment
• Highly collaborative mindset with experience working cross-functionally (marketing, education, distribution)
• Willingness to travel 30–50% of the time to support team development, relationship building, and field execution
• Bachelor’s degree in Business, Marketing, or related field (MBA a plus)

This role may require standing, walking, bending, reaching, and occasionally lifting, carrying, or moving product, samples, merchandising materials, event supplies, or equipment up to 40 lbs.

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application+ resume (cover letter optional). a member of our team will be in touch soon!