Senior Director of Marketing

The Senior Director of Marketing, Orthopedics recruits, develops, engages, and leads a high-performing team of marketing professionals accountable for end-to-end marketing strategy and execution across product marketing, new product development, digital marketing, social media, and event planning. This leader works closely with peers on the Orthopedics Leadership Team (Sales, Research & Development, Medical Education, Market Development, Finance, and Human Resources) and cross-functionally with key enterprise stakeholders (including Corporate Accounts, Manufacturing, and Supply Chain) to lead and drive commercial marketing, new product development, and M&A initiatives on behalf of the Orthopedics business.

Highly desired talents for this leadership role revolve around four core themes:

People: talent selection and development, succession planning, culture building, performance management, organizational design to scale growth, and strong cross-functional collaboration.

Product: end-to-end product and portfolio management across capital and disposable systems, lifecycle management, portfolio rationalization, upstream and downstream marketing leadership, M&A targeting, due diligence and integration, and pricing and contracting strategy.

Customer Engagement: demonstrated experience working closely with the sales organization and customers; deep understanding of surgeon, staff, administrator, and health system decision making and value drivers; development of compelling clinical and economic value propositions; customer segmentation and targeting; and effective engagement in the field, through digital channels, and at industry events.

Commercial Strategy & Execution: go-to-market strategy, launch excellence, competitive intelligence, and disciplined alignment of marketing investment to revenue growth, margin expansion, and EBIT objectives.

Key Duties and Responsibilities:

• Lead a team of 17+ marketing professionals, including managers of managers, to sustained high performance
• Build and execute a robust talent development and succession plan to support growth and leadership continuity
• Serve as the principal commercial and clinical knowledge owner for the Orthopedics portfolio, building strong relationships with surgeon faculty, societies, and key customers
• Ensure launch excellence through cross-functional leadership with R&D, Sales, Finance, Operations, and Corporate Accounts
• Develop, manage, and deploy the annual marketing budget to deliver committed revenue, growth, and profitability outcomes
• Lead annual marketing planning, including positioning, pricing, promotion, and lifecycle strategy
• Establish/maintain deep market and competitive intelligence to guide strategic decisions
• Partner with Sales and Supply Chain to guide demand planning and lifecycle support aligned to financial targets

Minimum Requirements:

• Bachelor’s degree required
• Minimum of 10 years of marketing experience in the medical device industry
• Minimum of 7 years of people leadership experience, including at least 3 years managing managers and teams of 10+ employees

Other Attributes:

• Willingness to travel 40%+ including industry events, customer engagement, and time at headquarters in Largo, Florida
• Experience marketing capital equipment and implant / disposable medical devices
• Strong analytical and data-driven decision-making capability
• Experience collaborating with R&D on new product development and commercialization
• Experience evaluating and integrating M&A opportunities
• Understanding of orthopedic-specific dynamics including health economics, market access, reimbursement, and GPO/IDN contracting
• Ability to translate clinical evidence into compelling commercial value messaging

Benefits:

CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.

• Competitive compensation
• Excellent healthcare including medical, dental, vision and prescription coverage
• Short & long term disability plus life insurance -- cost paid fully by CONMED
• Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
• Employee Stock Purchase Plan -- allows stock purchases at discounted price
• Tuition assistance for undergraduate and graduate level courses

Know someone at CONMED? Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives!

CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. The Know Your Rights: Workplace Discrimination is Illegal Poster reaffirms this commitment.

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If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-929-7176 option #5.