Senior Director of Marketing - The Bar Method

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Senior Director of Marketing to join its The Bar Method team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. This role is designed for a strategic marketing leader who can build a differentiated, enduring brand while driving measurable business growth. The Senior Director, Marketing owns the end-to-end marketing ecosystem for The Bar Method — spanning brand strategy and creative expression, full-funnel performance, lifecycle marketing, and growth-driving initiatives.Reporting via a dual-line structure to The Bar Method Brand President and the Chief Commercial Officer, this leader will shape long-term brand strategy while accelerating customer acquisition, retention, and reactivation across marketing channels. The role oversees two direct reports and works closely with cross-functional partners including Operations, Analytics, Tech, Franchise Leadership, and the internal Marketing and Creative Shared Services team to deliver high impact marketing programs.The ideal candidate blends strategic thinking with creative ambition, balances franchisee needs with enterprise growth objectives, and thrives at the intersection of brand, performance, and consumer experience.

Purpose/Impact: (Duties & Essential Functions) 

• Strategic Brand LeadershipAbility to define, steward, and evolve a differentiated brand that drives long-term value while enabling performance marketing effectiveness across channels.
• Integrated Campaign LeadershipAbility to align brand storytelling, media, channels, and execution into cohesive, high-performing go-to-market efforts.
• Growth & Full-Funnel Marketing ExpertiseLeverage extensive experience in digital products and full funnel marketing strategies, including an understanding of digital paid channels, earned media and messaging integration. Work with Marketing Subject Matter Experts in the Shared Services team to identify the best growth strategies
• Data-Driven Decision MakingComfort using analytics, experimentation, and insights to inform strategy, optimize performance, and allocate resources effectively.

• Team Leadership & Cross-Functional CollaborationProven ability to build strong teams, set clear priorities, and execute with rigor in fast-paced, growth-oriented environments.
• Executive Communication & InfluenceClear, concise communicator who can translate complexity into actionable direction for executives, franchisees, and teams.

REQUIRED STRENGTHS AND BACKGROUND

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree desirable, but not a prerequisite
• 15+ years of experience in marketing leadership spanning both brand and performance
• Proven experience owning full-funnel marketing with accountability for both brand health and revenue outcomes
• Demonstrated ability to lead integrated teams across brand, digital, lifecycle, and media functions
• Strong communication, analytical, and team management skills.
• Experience partnering with senior executives and influencing cross-functional stakeholders
• Experience operating in complex, multi-unit or franchise environments strongly preferred

Salary Range: $170k - $185k + Bonus

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULEPurpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays
• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENTPurpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENTPurpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.