Senior Global Product Marketing Manager

In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.

About the Job

Signal & Strand is partnering with a leading global consumer company to appoint a Senior Manager of Global Product Marketing. This role plays a critical part in shaping how products are brought to market globally, translating portfolio-level strategy into clear positioning, effective go-to-market plans, and high-impact launches.

Working at the intersection of Product, Brand, and Revenue, this individual will help ensure product stories are differentiated, consistent, and commercially effective across global and regional markets.

The Mandate

• Drive execution of global product marketing strategy across key product lines
• Translate product and consumer insights into compelling positioning and messaging
• Support disciplined, ROI-driven product launches
• Enable strong regional execution through clear frameworks and collaboration
• Contribute to building scalable product marketing processes and best practices

Key Responsibilities

• Lead go-to-market planning and execution for new product introductions and major line extensions
• Develop product positioning, messaging, and value propositions grounded in consumer and competitive insights
• Partner with Product Management, Brand & Creative, and Growth teams to bring cohesive launch plans to life
• Support development and execution of global product narratives and messaging architecture
• Contribute to product launch planning, ensuring alignment with investment priorities and business goals
• Collaborate with regional teams to adapt global strategies for local market effectiveness
• Track and analyze product launch performance, providing insights and recommendations for optimization
• Support development of KPIs and reporting frameworks tied to launch success
• Help refine processes that improve consistency, clarity, and speed of execution across launches

Ideal Profile

• 7–10+ years of experience in product marketing, ideally within consumer technology or electronics
• Proven experience leading go-to-market execution for product launches
• Strong foundation in product positioning, messaging, and storytelling
• Experience working cross-functionally with Product, Brand, and Commercial teams
• Familiarity with eCommerce and digital retail environments, including Amazon
• Analytical mindset with the ability to translate data into actionable insights
• Strong communication and stakeholder management skills
• Experience operating in a global or multi-region environment is a plus

Location & Work Model

• El Segundo, CA
• Hybrid work model with regular in-office collaboration and cross-regional coordination

Compensation

• $150,000 to $175,000 base salary + bonus
• Final package aligned with experience and scope

Equal Opportunity & Non-Discrimination StatementSignal and Strand is an Equal Opportunity Employer. We—and our clients—do not discriminate in employment or contracting on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, military or veteran status, or any other characteristic protected under applicable federal, state, or local laws.

We comply fully with the provisions of the U.S. Equal Employment Opportunity Commission (EEOC) and the California Fair Employment and Housing Act (FEHA). All employment decisions are made based on qualifications, merit, and business needs. We are committed to providing a workplace that is inclusive, respectful, and free from discrimination, harassment, and retaliation.