Senior Graphic Designer

The Senior Graphic Designer is a key member of Alfred University’s Marketing & Communications team, supporting university-wide visual communications with a primary focus on enrollment and recruitment marketing. This role is responsible for producing high-quality, on-brand design solutions across digital advertising, print publications, web, email, and social media, with an emphasis on prospective students and families. The Senior Graphic Designer also plays a key role in developing, maintaining, and communicating brand guidelines and visual standards to ensure consistent application of the Alfred University brand across campus and external-facing materials. The Senior Graphic Designer collaborates closely with enrollment marketing, admissions, academic units, and campus partners to translate strategic goals into compelling visual storytelling. The role requires strong digital-first design sensibilities, attention to detail, and the ability to manage multiple projects in a fast-paced, deadline-driven environment. Salary: $67,771.70-$71,673.93 AnnuallyEssential Functions

• Design and produce enrollment and recruitment-focused materials across digital and print platforms, including digital advertising, publications, web, email, and campaign collateral.
• Create and manage visual assets for digital advertising campaigns, including paid social, display, streaming video, and web-based placements.
• Develop and maintain university brand guidelines, templates, and documentation, ensuring consistent and effective brand application across campus.
• Serve as a brand resource to faculty, staff, and campus partners, providing guidance on visual identity, templates, and design best practices.
• Collaborate with Marketing & Communications leadership and campus partners to evolve the university’s visual identity in support of strategic and enrollment priorities.
• Manage multiple projects simultaneously, overseeing creative development from concept through production while meeting deadlines and quality standards.
• Prepare and deliver accurate, production-ready files for print and digital use; maintain organized design files and shared asset libraries.
• Stay current on design, digital advertising, and higher education marketing trends; assist with photo selection/editing, special projects, and supervision of student workers as assigned.

Qualifications-Education & Experience, Knowledge, Skills & Abilities

• Education:
  • Bachelor’s degree in graphic design, visual communication, or a related field preferred 
• Experience:
  • ​​​​​​​Minimum of 5-7 years of professional graphic design experience, including digital and print work. (Experience may include paid freelance work)
• Additional Knowledge/Skills:
  • ​​​​​​​Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat); familiarity with photo and/or video editing software is a plus.
  • Demonstrated experience designing for marketing campaigns and digital advertising, recruitment marketing experience a plus.
  • Understanding of print production processes and digital design best practices.
  • Excellent project management and organizational skills, with the ability to meet multiple deadlines.
  • Strong visual judgment, attention to detail, and commitment to quality.
  • Effective written and verbal communication skills.
  • Ability to work collaboratively across departments and respond constructively to feedback.
  • Experience with photo and/or video editing.

Other Duties & Responsbilities

• Contribute to a collaborative, service-oriented Marketing & Communications team culture.
• Support university initiatives that advance access, equity, and belonging.
• Participate in required training, including safety and compliance training.
• Maintain a safe and organized work environment.
• Perform additional duties as assigned in support of university goals.

Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Personal Protective Equipment must be worn when required. A respiratory function test and the ability to use respirators may be required. Stairs and uneven surfaces may be present; artificial lifts, etc. may or may not be available. The position may require the incumbent to walk outdoors in all types of weather to other buildings or offices located on the campus. The Campus is located in an area that contains numerous hills and slopes and may not always be fully accessible for mobility impaired individuals. Why Join UsAlfred University is a close-knit, student-centered university with a rich history of academic excellence, innovation, and inclusivity. As part of our Marketing and Communications team, you’ll help bring our brand to life by sharing the energy, talent, and impact of our campus community with the world. ​​​​​​​About Alfred UniversityLighting the way for students since 1836. "We've always been a place for makers, especially those who make the future. Our commitment to independent thinking, creativity, academic rigor and community have made us a unique kind of leader since 1836."Alfred University (AU) was founded on principles of social justice in 1836 by liberal, independent thinkers who placed high value on education for all citizens. The University has retained and built upon the strong values of its founders, developing as an institution of national and international renown that is responsive to the needs of contemporary society while remaining consistent with the spirit of its origins. Alfred University is the second oldest coeducational college in the United States as well as one of the earliest nineteenth century colleges to have enrolled African American and Native American students. It has a long-standing history of educating socially conscious students who make a difference in their professions and their communities. Over the course of the twentieth century, Alfred University evolved into a complex institution offering a full range of programs in the liberal arts and sciences, art and design, engineering, business, education, counseling, and school psychology to its nearly 2,000 undergraduate and graduate students that live, learn, and play on a 232-acre campus located in an idyllic, creative valley in Western New York. To learn more, visit alfred.edu. 

Alfred University actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee, student or applicant because of race, age, sex, color, sexual orientation, gender identification or expression, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, military or veteran status, domestic violence victim status, criminal conviction status, political affiliation or any other characteristic protected by applicable law.

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