Senior Group Director, Business Analytics

Agency:

Initiative

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

External facing responsibilities:

Strategic Analytics Partnership

Serve as the senior analytics advisor supporting HCP and DTC business teams across marketing, media, commercial, and analytics functions.

Consult with clients to identify business problems, commercial opportunities, and measurement priorities across the entire customer journey.

Develop client-specific measurement strategies aligned with brand objectives, omnichannel engagement, and commercial KPIs.

Translate complex analytical findings into clear business recommendations and executive-level narratives.

Measurement & Business Intelligence

Lead development of integrated measurement plans spanning:HCP media

DTC media

Omnichannel engagement

Audience activation

Define KPI frameworks that connect media performance to business outcomes including:Qualified HCP reach

Audience quality

Patient engagement

New-to-Brand prescriptions (NBRx)

Total prescriptions (TRx)

Brand adoption

Commercial performance

Drive adoption of modern measurement approaches including:Incrementality testing

Cross-channel attribution

Marketing Mix Modeling (MMM)

Multi-touch attribution (where appropriate)

Audience quality measurement

Audience & Customer Intelligence

Partner with Audience Intelligence teams to develop data-driven audience strategies across HCP and DTC campaigns.

Guide application of:Physician-Level Data (PLD)

Claims data

First-party customer data

Identity resolution

Audience segmentation

Journey analytics

Ensure audience strategies are measurable and aligned to business objectives.

Data Strategy

Define and execute client data strategies that maximize value from:First-party data

Claims data

Physician-level data

Identity graphs

Data clean rooms

Aggregated and person-level datasets

Identify opportunities to integrate new healthcare data assets into measurement and optimization frameworks.

Innovation & Thought Leadership

Advise clients on emerging healthcare analytics capabilities including:AI-enabled analytics

Predictive analytics

Audience intelligence

Decision support systems

Privacy-safe measurement

Evaluate research partners, measurement vendors, and healthcare data providers.

Develop POVs on emerging technologies affecting healthcare marketing measurement.

Internal facing responsibilities:

Team Leadership

Lead, mentor, and develop Business Analytics team members.

Build career development plans and analytical capabilities across the organization.

Foster a culture of curiosity, collaboration, innovation, and continuous learning.

Cross-Functional Leadership

Serve as the connective layer across:Business Analytics

Audience Intelligence

Data Science

Data Management

Comms Design

Investment

Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Analytics Excellence

Develop playbooks, best practices, and governance for:Measurement planning

Campaign analytics

Omnichannel reporting

Audience analytics

Insight generation

Business storytelling

Standardize methodologies while allowing flexibility for client-specific needs.

Business Development

Support new business opportunities through analytics thought leadership and solution development.

Identify opportunities to expand analytics capabilities across brands and portfolios.

Contribute to POVs, innovation initiatives, and healthcare analytics offerings across the agency.

Support revenue growth through expanded analytics consulting and measurement capabilities.

Continuous Learning

Stay informed on developments in:Healthcare marketing

Pharmaceutical commercialization

Omnichannel engagement

Audience intelligence

AI

Marketing science

Represent the agency at industry conferences and client forums.

Required Skills

Healthcare Marketing Analytics

Deep understanding of HCP and DTC marketing ecosystems.

Experience with pharmaceutical commercialization and omnichannel engagement.

Knowledge of physician engagement, patient journeys, and healthcare customer behavior.

Advanced Measurement

Experience with:

Marketing Mix Modeling (MMM)

Incrementality testing

Cross-channel measurement

Attribution methodologies

Audience quality frameworks

ROI measurement

Media effectiveness

Commercial KPI development

Healthcare Data Ecosystem

Experience working with:

Physician-Level Data (PLD)

Claims data

Prescription data (NBRx/TRx)

First-party customer data

Identity solutions

Data clean rooms

Aggregated and person-level healthcare datasets

Strategic Consulting

Ability to translate ambiguous business questions into measurable analytics strategies.

Strong problem-solving and hypothesis-driven thinking.

Experience leading executive client conversations and influencing strategic decisions.

Leadership

Proven ability to lead multidisciplinary analytics teams.

Strong stakeholder management across technical and non-technical audiences.

Experience managing complex cross-functional initiatives.

Communication

Exceptional presentation and storytelling skills.

Ability to translate complex analytics into compelling business narratives.

Strong executive presence and client relationship skills.

Education and ExperienceBachelor's degree in Statistics, Economics, Engineering, Computer Science, Business, Marketing, Mathematics, or related quantitative discipline (Master's degree preferred).

12-15+ years of experience in marketing analytics, media analytics, healthcare analytics, management consulting, or marketing science.

Strong experience supporting pharmaceutical or healthcare clients.

Experience developing integrated measurement strategies across HCP and DTC campaigns.

Experience working with media agencies, pharmaceutical manufacturers, healthcare data providers, or commercial analytics organizations.

Familiarity with modern analytics platforms including Tableau, SQL, Snowflake, cloud-based analytics environments, and healthcare data ecosystems.

USD 200K - USD 250K

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

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