Senior Lead, MMM Insights & Media Optimization
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Overview
Job Description
Senior Lead, MMM Insights & Media Optimization
Dell Technologies is driven by data. Our business is built on the understanding that data creates value and drives progress. So we take the stewardship of our data very seriously. That’s the vital role played by Business Intelligence teams within Business Support. Internal clients across Dell rely on us to analyze, test, validate and maintain the integrity of data. We make use of leading-edge software and tools to collect, mine and interpret data and the statistical analyses and reports we produce inform decisions with a global impact.
Join us to do the best work of your career and make a profound social impact as aSeniorLead, MMM Insights & Media Optimization on our Media Analytics Team in Round Rock, TX.
What you’ll achieve
We are seekingaSeniorLead, MMM Insights & Media Optimizationto champion the translation of Marketing Mix Modeling outputs intoclear, compelling, and actionable insightsthat drive media investment and optimization decisions. This role is not about building models—it is aboutunlocking the full value of the modelsthrough sharp storytelling, strong stakeholder influence, and close partnership with media buying and planning teams.
You will lead a team of analysts who support you with model execution, data preparation, QA, and performance monitoring. Your primary responsibility is toturn analytics into actionby elevating the quality of insights, ensuring flawless narrative development, and embedding MMM as a core strategic driver of media optimization.
You will:
- Lead MMM insight storytelling, translating complex model outputs into clear, persuasive narratives that guide media planning, channel mix decisions, and budget allocation, while presenting confidently to senior stakeholders.
- Drive actionability by partnering with media teams to convert insights into optimization moves (spend shifts, flighting changes, channel expansion) and supporting decisions with simulations, ROI curves, diminishing‑returns analysis, and elasticity insights.
- Influence cross‑functional partners across Media, Brand, GTM, and Finance by running recurring forums (deep dives, QBR reviews, optimization sessions) and positioning MMM as the neutral, evidence‑based source of truth.
- Ensure insight quality and governance through accurate interpretation of model outputs, standardized templates, storytelling guidelines, and oversight of all MMM deliverables.
- Lead and develop a high‑performing insights team, coaching analysts on data interpretation, narrative development, stakeholder communication, and cultivating a culture focused on rigor, curiosity, and business impact.
- Continuously improve MMM insights and integration, enhancing diagnostics, automation, and visualization while unifying MMM narratives with other measurement tools such as incrementality testing, attribution, and audience insights.
Take the first step towards your dream careerEvery Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:Essential Requirements
7–10+ yearsin marketing analytics, marketing science, econometrics, or MMM-related roles.Strong grounding in MMM concepts (elasticities, diminishing returns,adstock, scenario planning).
Demonstrated experienceturning complex analytical outputs into clear, actionable business insights.
Outstandingstorytelling, communication, and stakeholder engagement and influencing skills.
Strong understanding of paid media channels and optimizationlevers(search, social, programmatic, retail media, video, etc.).
Comfort working alongside technical MMM resources (data, modeling) even if not directly executing models.
- Experienced in leading MMM insight delivery, with hands‑on knowledge of Bayesian/ML‑based MMM frameworks, complementary measurement methods (incrementality, attribution), and BI visualization tools (Power BI, Looker, Tableau).
- Strong background in performance‑driven and ecommerce environments, translating complex measurement outputs into actionable insights that optimize media effectiveness.
CompensationDell is committed to fair and equitable compensation practices. The salary range for this position is $198,050 - 256,300
Benefits and Perks of working at Dell Technologies
Your life. Your health. Supported by your benefits. You can explore the overall benefits experience that awaits you as a Dell Technologies team member — right now at MyWellatDell.com
Who we are
We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you.Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.
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