Senior Manager, Strategic Communications & Growth
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Overview
Job Description
Interactive Strategies is looking for a Senior Manager, Strategic Communications & Growth, to play a key role in shaping how we tell our story and building lasting client relationships.
In this role, you'll lead new business and marketing efforts that position Interactive Strategies as a trusted partner to prospective clients across sectors. From developing thoughtful proposals and presentations to guiding integrated marketing initiatives, you'll help translate our expertise into clear, compelling narratives that resonate with prospective clients. If you enjoy leading cross-team collaboration and building meaningful relationships, we'd love to hear from you!
Responsibilities
As Senior Manager, Strategic Communications & Growth, you will be responsible for leading business development and marketing efforts for the company. The role encompasses the following core responsibilities:
Business Development
- Qualify inbound leads and build new client relationships.
- Develop thoughtful proposals and presentations that include original strategic thinking and ideas.
- Work across teams (Strategy, Design, Content, Technology & Marketing) to develop detailed and accurate project budget estimates.
- Maintain and improve the library of proposal and presentation templates, keeping them up to date and recommending improvements where appropriate.
- Maintain relationships with clients established during the new business process to foster account growth and support project teams.
- Collaborate across teams to continuously improve the use of Hubspot CRM to capture client data, track revenue, create email lists, and manage client communications.
Marketing
- Lead cross-functional collaborative efforts to develop and execute annual, quarterly, and monthly marketing plans across paid, earned, and owned channels to broaden our IS brand awareness.
- Collect, interpret, and report paid campaign performance data and make optimization recommendations to executive leadership on a quarterly basis.
- Lead weekly New Business & IS Marketing meeting to keep leadership informed on all active proposals, leads, and marketing efforts.
- Own the management of the IS organic/owned content editorial calendar.
- Manage annual award and directory submissions.
- Oversee the production of website content, including case studies, blog posts, and updates to general services pages.
- Manage the planning and execution of IS-hosted webinars.
- Identify speaking opportunities where key staff can present and help raise awareness of the company with potential clients.
- Identify and attend networking events to connect with potential clients.
- Support the operations team in the planning of IS.
- Nurture partnerships with technology providers.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
