Senior Manager, Paid Social

WHY NEW ENGEN?

At New Engen, we help brands grow-not just bigger, but smarter. We're a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions-like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they're all part of how we deliver for our clients, together, as one team.

We're a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands-and each other-thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Lead Paid Social Strategy

Own paid social strategy across high-spend, complex client accounts. Drive performance across Meta as the primary platform, with expansion into additional channels. Identify opportunities for growth, optimization, and scaling across the funnel.

Own Platform Relationships

Act as a key point of contact with platform partners (Meta, TikTok, Reddit, Snap). Stay ahead of platform trends, betas, and new opportunities. Translate platform insights into actionable strategies for clients.

Drive Testing and Innovation

Lead testing roadmaps across creative, audience, and channel expansion. Explore and pilot new platforms and tools (e.g. emerging ad channels, influencer integrations). Operate comfortably in ambiguity, bringing structure to new opportunities.

Be Client-Facing and Strategic

Present performance, insights, and recommendations to clients. Build trust with senior stakeholders through clear, confident communication. Contribute to client growth by identifying new opportunities and strategic direction.

Support New Business and Pitches

Participate in pitch work, including account audits and strategic recommendations. Help translate performance insights into compelling narratives for prospective clients. Collaborate with leadership to win and grow new business.

Collaborate Cross-Functionally

Partner with analytics, creative, and other media teams to deliver integrated strategies. Contribute to a strong team culture focused on high-quality work and continuous improvement

WHAT YOU BRING

• 5-8+ years of paid social experience, with deep expertise in Meta (required)
• Hands-on experience with at least one additional platform (TikTok, Reddit, Snap, or similar)
• Proven ability to lead strategy on complex or high-spend accounts
• Strong analytical skills, with comfort working in Excel or Google Sheets
• Experience presenting performance and recommendations to clients or senior stakeholders
• Ability to balance strategic thinking with hands-on execution when needed
• Curiosity and willingness to test new channels, tools, and approaches
• Comfort operating in ambiguity and building structure where it doesn't exist
• Strong communication skills and a collaborative working style
• Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office.

Nice to Have

• Experience working on app-based growth or large-scale ecomm accounts
• Agency experience, or brand-side experience with exposure to multiple channels and strategies
• Experience contributing to pitches or new business efforts

PERKS & BENEFITS

• Hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $95,000-115,000 USD annual