Senior Manager, Social Media Creative & Content

Senior Manager, Social Media Creative & Content

Location: Morristown, NJ

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. 

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

About the Job

We’re looking for a digitally native, creator-minded, and culture-obsessed Senior Manager, Social Media Creative & Content Strategy to define how our brands show up across TikTok, Instagram, YouTube, and whatever comes next.

This role is ideal for someone who lives and breathes social, understands the creative language of each platform, and knows how to turn cultural insights into brand storytelling that people actually want to watch. You bring both strategic rigor and creative gut instinct, and you know how to guide creators, shape bold ideas, appear on camera when needed, and build content systems that scale.

You’ll lead our multi-brand social vision, oversee a team of social specialists and creators, and partner closely with brand, creative, and agency teams to produce original, scroll‑stopping content that drives relevance and impact.

Main Responsibilities:

• Build a cohesive, multi-brand organic social strategy across TikTok, Instagram, YouTube, and emerging platforms.
• Create a proactive, original storytelling engine—beyond trend participation.
• Define each brand’s cultural role, rooted in insights, behaviors, and platform-native formats.
• Translate brand priorities and campaigns into social-led narratives and content systems.
• Guide platform-first concepts and content calendars grounded in strong cultural and creative POVs.
• Oversee internal creators, strategists, community managers, and agency partners.
• Provide crisp creative direction ensuring content is native, watchable, and highly engaging.
• Work across formats—studio, lo-fi, IRL, UGC, AI-driven.
• Bring creator energy: comfortable jumping on camera when appropriate.
• Mentor an in-house team across content strategy, creative, and production.
• Collaborate with brand, creative, comms, media, analytics, and governance.
• Represent the social POV to senior leadership.
• Define KPIs for engagement, reach, sentiment, and cultural impact.
• Use analytics to refine creative and strategy.
• Maintain strong platform relationships to stay ahead of trends, tools, and best practices

About You:

• 5+ years in social, content strategy, brand marketing, or creator marketing.
• Proven experience leading social strategy for recognizable brands or creators.
• Deep fluency in TikTok and Instagram—algorithms, formats, culture, creative best practices.
• A strong creative POV on what’s culturally relevant and what works.
• Comfortable on camera as well as directing others behind the scenes.
• Understand social as a creative ecosystem, not just channels.
• Confident storyteller and communicator.
• Able to thrive in fast-paced, evolving environments.
• Please provide examples of work, including at least one of the below:
  • Links to social accounts you’ve recently led or contributed to
  • TikTok/Instagram content you’ve created or appeared in
  • A portfolio, reel, or select work samples

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers

Opella Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

North America Applicants Only

The salary range for this position is: $130,000.00 - $170,000.00

All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the Link.

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