Senior Manager, Demand Generation & Marketing Automation

RDI Technologies, Inc.Knoxville, TN

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Overview

Schedule

Full-time

Career level

Director

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

About RDI: Are you ready to be part of something groundbreaking? At RDI Technologies, weare transforming the way industries see and solve problems with our Motion Amplification®technology. By turning ordinary video into a powerful diagnostic tool, we help companiesacross manufacturing, aerospace, automotive, R&D and more detect unseen motion, preventcostly failures, and design better products. As a fast-growing, innovative company we offer anexciting, dynamic workplace where your ideas matter, and your contributions drive real impact.Whether you are passionate about technology, problem-solving, or shaping the future ofindustrial reliability and research and development, RDI Technologies is the place to grow yourcareer and make a difference. Join us and be part of a team that is changing the way the worldsees motion!Job Overview:We are seeking a strategic, hands-on Senior Manager to lead the planning and execution of high-impact campaigns that directly drive revenue and deliver measurable growth. You will be responsible for architecting our demand generation strategy, owning our marketing automation systems, and finding new, smarter ways to hit our growth targets.Key ResponsibilitiesStrategic Growth & Demand Generation

Architect and own the multi-channel demand generation strategy (e.g., email, webinars, paid media, SEM, SMM, content syndication) to generate qualified leads and pipeline growth aligned with business goals.
Own the SEO & GEO strategy to grow organic traffic and improve SERP rankings for target keywords and LLMs.
Leverage AI tools and emerging web trends to optimize landing pages, website personalization, and conversions.
Oversee the digital marketing budget for optimal return on investment.

Marketing Operations & Automation

Own the day-to-day management of our marketing automation platform (Pardot/Account Engagement) and its integration with our CRM (Salesforce).
Build and optimize lead nurturing workflows, scoring models, and lead routing processes to ensure efficient lead flow and sales handoff.

Team Alignment & Optimization

Serve as the local marketing point-of-contact in Knoxville, mentoring on-site team members on digital best practices and campaign alignment.
Ensure all campaigns are tagged and tracked correctly using UTM best practices for accurate attribution.
Build and maintain dashboards to track performance, lead generation, and ROI.

Qualifications

5+ years of experience in B2B demand generation or digital marketing with a proven track record of growing leads, traffic, and pipeline.
Hands-on expertise with Marketing Automation (specifically Pardot/Account Engagement) and CRM (Salesforce) is required.
Strong expertise in campaign attribution, analytics, and UTM best practices.
Proven experience executing multi-channel campaigns (email, webinars, paid search/social) and managing digital marketing budgets.
Experience with Wordpress CMS is preferred.

Your Profile

A strategic owner who blends creative vision with data-driven execution.
Obsessed with efficiency, always seeks smarter, faster ways to hit growth targets.
Comfortable rolling up your sleeves to manage technical execution while driving strategic projects.
A natural collaborator who thrives in a fast-paced environment.

Benefits and Perks

Competitive salary
Comprehensive health, dental, and vision insurance
401(k) plan with company match
Generous paid time off and holiday schedule
Professional development and training opportunities

Equal Opportunity StatementRDI Technologies is committed to fostering a diverse and inclusive workplace and is proud to be an Equal Opportunity Employer. We encourage applications from all qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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FAQs About Senior Manager, Demand Generation & Marketing Automation Jobs at RDI Technologies, Inc.

What is the work location for this position at RDI Technologies, Inc.?

This job at RDI Technologies, Inc. is located in Knoxville, TN, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at RDI Technologies, Inc.?

Employer has not shared pay details for this role.

What employment applies to this position at RDI Technologies, Inc.?

RDI Technologies, Inc. lists this role as a Full-time position.

What experience level is required for this role at RDI Technologies, Inc.?

RDI Technologies, Inc. is looking for a candidate with "Director" experience level.

What is the process to apply for this position at RDI Technologies, Inc.?

You can apply for this role at RDI Technologies, Inc. either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.