Senior Manager, Retail Media Networks

At SharkNinja, our purpose is simple: positively impact people's lives every day in every home around the world. We are a product design and technology company driven by relentless innovation, bold thinking, and a passion for solving consumer problems better than anyone else.

We are looking for a high-impact, results-oriented Senior Manager, Retail Media Networks to lead our strategy and execution across key retail media platforms including Target Roundel, Best Buy Ads, Kohl's Media Network, and Canadian Tire Retail Media (TRM). This role will sit at the center of brand, sales, and performance marketing - driving full-funnel retail media strategies that accelerate growth across some of our most critical accounts.

What You'll Do

Own & Accelerate Retail Media Strategy

• Develop and execute comprehensive full-funnel media strategies across Target Roundel, Best Buy Ads, Kohl's Media Network, and Canadian Tire TRM.
• Align media investments to new product launches, retail promotional calendars, category expansion initiatives, and annual sales objectives.
• Identify incremental growth opportunities through advanced audience targeting, seasonal programs, beta ad products, and data-driven experimentation.
• Manage and optimize a $30M+ annual retail media budget to maximize efficiency, ROAS, and sell-through.

Drive Performance & Accountability

• Own performance measurement across key KPIs including ROAS, CTR, CVR, share of voice, and incremental sales lift.
• Continuously optimize campaigns through A/B testing, creative insights, budget reallocation, and performance diagnostics.
• Translate complex media data into clear business recommendations and action plans.
• Ensure retail partners do not become operational bottlenecks - proactively driving clarity, alignment, and accountability to protect business outcomes.

Lead Cross-Functional Integration

• Partner closely with Account Management, Brand Marketing, Integrated Marketing, Social, Strategic Sales, Finance, and Analytics teams to ensure cohesive and strategically aligned media plans.
• Leverage SharkNinja's social and demand-generation engines to amplify retail media effectiveness.
• Collaborate with agency partners to oversee campaign setup, trafficking, pacing, optimization, and reporting.
• Serve as the retail media thought leader within the organization, elevating best practices and driving innovation.

Influence at Senior Levels

• Focused on Actionable results - Present strategic plans, performance readouts, and growth opportunities to senior internal stakeholders and external retail partners.
• Act as a success multiplier - ensuring retail media becomes a growth lever across categories and retailers, not just a cost center.

What You Bring

• 5+ years of experience in retail media, performance marketing, or digital media strategy.
• Deep expertise across retailer media networks (Target Roundel & Best Buy Ads preferred).
• Proven experience managing large-scale media budgets ($10M+).
• Strong analytical mindset with fluency in performance metrics and retail measurement frameworks.
• Experience working cross-functionally within a fast-paced, high-growth organization.
• Ability to operate with urgency, ownership, and accountability.
• Comfort navigating ambiguity and building structure where none exists.
• Exceptional communication skills with the ability to influence at senior levels.