Senior Manager, Lifecycle Marketing

TP-Link Systems Inc.Irvine, CA

$140,000 - $170,000 / year

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Compensation

$140,000-$170,000/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.  

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.   

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.   

Overview:

We’re seeking a strategic and hands-on Senior Manager, User Growth & Engagement to unlock the full potential of one of the largest user databases in the connected home industry. In this role, you will unify fragmented user data, automate lifecycle programs that drive repeat purchase and product adoption, and build community engagement that strengthens brand loyalty and insights. You'll own the revenue growth from existing app user base through cross-selling and upselling. This is a high-impact position that works cross-functionally to turn user relationships into a powerful advantage for the business.

Responsibilities

Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase
Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity
Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV
Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools
Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement
Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization
Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption
Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value

Requirements

Qualifications

Required

Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field.

6+ years in CRM, lifecycle marketing, user operations, or growth automation in a CPG or consumer electronics industries.

Proven success activating and retaining large-scale user bases (1M+ users preferred) of in-app revenue growth.

Hands-on expertise with enterprise CRM/MAP platforms with Emarsys strongly preferred; Braze, Iterable. Salesforce Marketing Cloud, Klaviyo.

Experience managing multiple user databases or audience segments across different platforms simultaneously.

Deep understanding of customer data: registered vs. anonymous users, behavioral tagging, segmentation frameworks, and cross-platform identity.

Strong technical capability in automation, segmentation, personalization, and complex customer journey design.

Proven success developing and executing multi-channel lifecycle programs across email, push, and in-app messaging.

Strong grasp of privacy regulations (GDPR, CCPA, CAN-SPAM) and compliant communication practices.

Experience managing community engagement platforms.

ROI-first mindset: you think in revenue per send, revenue per MAU, incremental lift, and payback period.

Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support.

Consumer electronics, IoT, or app-connected hardware experience a plus.

Preferred

Experience with behavioral copywriting principles for lifecycle optimization

Familiarity with data privacy regulations across multiple geographies

Excellent communicator able to turn user data into actionable business recommendations

Benefits

Pay Range:  

$140,000 - $170,000

Free snacks and drinks.
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Bi-annual reviews, and annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building eventsAt TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

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FAQs About Senior Manager, Lifecycle Marketing Jobs at TP-Link Systems Inc.

What is the work location for this position at TP-Link Systems Inc.?

This job at TP-Link Systems Inc. is located in Irvine, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at TP-Link Systems Inc.?

Candidates can expect a pay range of $140,000 and $170,000 per year.

What employment applies to this position at TP-Link Systems Inc.?

TP-Link Systems Inc. lists this role as a Full-time position.

What experience level is required for this role at TP-Link Systems Inc.?

TP-Link Systems Inc. is looking for a candidate with "Director" experience level.

What benefits are offered by TP-Link Systems Inc. for this role?

TP-Link Systems Inc. offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Family/Dependent Health, Career Development, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at TP-Link Systems Inc.?

You can apply for this role at TP-Link Systems Inc. either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.