Senior Manager, Marketing Planning And Strategy - Fashion Marketing

Position Summary...

As a Senior Manager of Fashion Marketing, you will help redefine how customers see Walmart—transforming it into a true destination for style. You’ll lead the marketing vision for a fast growing portfolio of private fashion brands, from exciting new launches to strategic renovations, with the mission of elevating perception and attracting new customers to the category. Working at the intersection of creativity and strategy, you’ll partner closely with retail, site merchandising, seasonal marketing, and paid, owned, and earned media teams to bring compelling, culturally relevant fashion stories to life. You’ll also spearhead high impact fashion partnerships and integrations that shift perception, spark conversation, and drive meaningful growth for the business.

What you'll do...

The ideal candidate brings deep experience in fashion, brand strategy, digital marketing, and storytelling. This role calls for a marketer who can think strategically while also excelling in execution, comfortably managing multiple priorities in a fast‑paced environment. Strong analytical skills, a keen creative eye, and the ability to craft and clearly communicate a compelling narrative to senior leaders is essential. Walmart Fashion is a strategic growth priority for the company, making this an opportunity for someone eager to take on a significant challenge and deliver outsized impact. Key Responsibilities:

• New Brand Launches & Go‑To‑Market. Own the end‑to‑end marketing vision for elevated fashion brand launches—from shaping the strategic brief and inspiring standout creative to driving flawless execution and performance optimization. Collaborate closely with merchandising, in‑store experience, and signage teams to bring brands to life across digital and physical touchpoints, fully leveraging Walmart’s scale to fuel growth.
• Brand Portfolio Stewardship. Help shape and evolve the marketing strategy for Walmart’s private fashion brands portfolio, ensuring each brand shows up with a clear point of view while contributing to a cohesive, elevated fashion narrative.
• Fashion Partnerships & Cultural Integrations. Lead perception‑shifting partnerships with influential fashion talent and cultural properties (e.g., Brandon Maxwell, other partnerships), creating moments that spark conversation and elevate brand relevance. Partner with the LTO team to seamlessly integrate collaborations into broader fashion marketing plans.

About You You’re deeply passionate about fashion and energized by the opportunity to take on a complex, high‑impact category. You’re a seasoned marketer with a strong foundation in retail and a sharp point of view on how brands show up in culture and commerce. You’re comfortable taking smart risks and thrive in highly collaborative environments—shaping a bold vision and seeing it through to execution. You have a strong command of the marketing toolkit and know how to activate the right levers to influence customer behavior. You challenge the status quo, continuously seeking new ways to learn, evolve, and innovate. You’re equally comfortable thinking big and getting into the details—whether that’s refining creative, leading teams forward, or uncovering insights from imperfect data. You bring strong business judgment, trust your instincts, and remain relentlessly customer‑obsessed. Must-Haves

• 7+ years of relevant experience in eCommerce marketing, with fashion marketing experience a strong plus.
• Proven ability to set strategy and drive execution, with the agility to pivot as business needs evolve.
• Strong bias for action. Comfortable rolling up your sleeves—whether reviewing creative, pushing work forward, or extracting insights from imperfect data.
• Skilled influencer and communicator who can build alignment, move initiatives forward, and clearly articulate rationale to senior leaders.
• Ability to translate merchant and business priorities into compelling, customer‑facing stories that drive measurable results.
• Data‑savvy marketer with a track record of analyzing performance, optimizing plans, making informed decisions quickly, and presenting insights to the business.
• Discerning creative eye, with strong creative judgment and the ability to deliver clear, actionable feedback that elevates work.
• Excellent communication and presentation skills, with a high bar for clarity, storytelling, and attention to detail.
• BA/BS degree required with a strong academic record; MBA preferred

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 Bentonville, Arkansas US-09401: The annual salary range for this position is $90,000.00 - $180,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include : - Stock

ㅤ

ㅤ

ㅤ

ㅤ

‎ 

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.