Senior Manager, Vertical Marketing – Walmart Connect
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Overview
Schedule
Full-time
Part-time
Career level
Director
Remote
On-site
Compensation
$108,000-$216,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Position Summary...
What you'll do...
Senior Manager,VerticalMarketing– Walmart Connect
Location:Hoboken, NJ
About Walmart Connect
At Walmart Connect, we connect brands with Walmart’s 150 million weekly shoppers — helping advertisers reach customers where and when it matters most. We bring together Walmart’s scale, data, and omnichannel capabilities to create meaningful, measurable connections between brands and consumers.
As part of the Walmart U.S.Growthorganization, Walmart Connect enables advertisers to tell their stories through retail media, in-store experiences, and digital touchpoints across our ecosystem.
We’relooking for bold thinkers and strategic storytellers who want to redefine the future of retail media — transforming insights into impactful narratives that drivereal businessgrowth.
About the Role
We are seeking astrategic storyteller and marketing leaderto serve asaVertical MarketingSeniorManagerfor Walmart Connect.
In this role, you willdevelop and lead category-specific marketing strategiesthat transform insights and industry trends into compelling narratives and go-to-market materials. Acting as a critical link betweendata, storytelling, and sales enablement, you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences.
You’lllead a team thatcollaboratesacross Sales,MediaInsights, Product, Marketing, and Creative teams to create high-impact materials that empower our sales organization and inspire our advertisers.
This positionleadsa team thatsupportsGeneral Merchandise, Fashion, and Non-Endemic accounts, andyou’llreport to theDirector,VerticalMarketingwithin Walmart ConnectEnterpriseMarketing.
Key Responsibilities
LeadCategory Narratives
- Manage ateamroadmap of category-specific narratives highlightingWalmartConnect’sdifferentiated value proposition.
- Translate complex data and insights into cohesive, actionable stories thatdemonstrateWalmartConnect’simpact across the path to purchase.
Enable Sales Success
- Partner with Salesleads andcross-functional stakeholdersonthe most critical story needs per categorytodevelopcategory decks, case studies, and insight-driven toolkitsthat empower teams to have richer client conversations and accelerate revenue growth.
- Collaborate withtraining and sales enablement teams to train Sales on the most effective use of team outputs.
InfluenceThought Leadership
- Collaborate onresearch and insights initiatives— includingagency studies, advertiserperceptionreports, and category analyses— that position Walmart Connect as a trusted retail media authority.
- Develop materials that elevate WalmartConnect’srole in shaping the broader advertising and retail ecosystem.
Integrate Enterprise Storytelling
- Collaborate withWalmart ConnectEnterpriseMarketingContent Strategy, Events, and Brand Marketingteams to ensure vertical narratives align with WalmartConnect’soverarching story and visual identity.
- Influenceand collaborate withkey cross-functionalpartners, includingProduct Marketing, Media Insights, andCreative,to ensure Enterprise Marketingmessaging strategy is consistentacross all sales materials and enablement channels.
Core Skills
People Management·Strategic Storytelling · Category Marketing · B2B Marketing · Insights Translation ·Sales Presentation Development·Cross-Functional Collaboration · Sales Enablement · Thought Leadership Development
Key Outputs
- Foundational sales toolkitsfor priority verticals
- Category growth narrativesfor advertiser engagement
- Case studies and success storiesdemonstratingmeasurable impact
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...
221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Senior Manager, Vertical Marketing – Walmart Connect Jobs at Walmart
What is the work location for this position at Walmart?
This job at Walmart is located in Hoboken, New Jersey, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Walmart?
Candidates can expect a pay range of $108,000 and $216,000 per year.
What employment applies to this position at Walmart?
Walmart lists this position under the following employment categories:
- Full-time
- Part-time
What experience level is required for this role at Walmart?
Walmart is looking for a candidate with "Director" experience level.
What is the process to apply for this position at Walmart?
You can apply for this role at Walmart either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.