Senior Manager, Advanced Analytics, Media Insights- Thought Leadership Research

Position Summary...

At Walmart, we enable the connection between supplier brands and retail shoppers on an unprecedented scale. As primary stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, highly visible team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth, and strategic insights play a huge role in that. Growth in our digital advertising business is key to Walmart’s overall growth strategy. Walmart Connect is seeking a Senior Manager to join the Media Insights team. Reporting to the Director of Thought Leadership Research, you will bring the analytical rigor, responsiveness, and creativity required to support WMC’s market-leading advertising measurement and insights. As an individual contributor, you will create market facing insights to help top tier agencies, tech partners, and advertisers understand media performance, optimize strategy, and generate incremental investment. The Senior Manager will be asked to provide mentorship and instruction to a small subset of talented analytics professionals working on thought leadership research projects.The individual needs to be analytical and solution-driven with the ability to partner with the larger Strategic Insights & Media Analytics team, as well as the Sales & Marketing teams to effectively communicate complex media and measurement insights, internally and externally. You will play a critical role in analyzing customer behavior, measurement, and performance data across various channels. You will be responsible for leveraging data-driven insights to analyze across client retail media strategies and drive long-term investment with Walmart Connect as a trusted strategic consultant and partner for our partners.Ultimately, you will excel at thinking broadly across campaigns to do higher level storytelling that positions Walmart Connect as a thought leader in the industry. Leveraging your capacity to use tools like Tableau and SQL, you will derive both tactical and strategic insights and communicate them back to internal and external stakeholders. From strategy and planning to execution, you will deliver proprietary insights targeted to media buyers and C-suite executives, as well as the broader community of marketers and partners who are seeking to understand how they can best leverage the Walmart Connect product suite to drive their goals.

What you'll do...

The Senior Manager on the Thought Leadership Research Media Insights team will lead in managing the interpretation, analytics reporting, and analysis for key insights & performance recommendations across Walmart Connect campaigns and other data sources. To be right for this role, you should:

• Have a keen interest in consumer insights and how to marry them to Walmart Connect first-party data
• Demonstrate the ability to collaborate successfully, given this role works across Walmart Connect and Walmart Enterprise teams to pull data that helps craft the thought leadership narratives we are trying to push into market.
• Be comfortable diving into different kinds of data sets, leveraging your understanding of our products and the marketing funnel to bring more depth and qualitative understanding on how we move shoppers down the funnel into conversion. It’s the details of the journey, not just the destination, that counts.
• Showcase experience in supporting sales and marketing teams as this role supports various teams across Walmart Connect, with a particular focus on our agency & tech sales partnerships, as well as the larger Walmart Connect Marketing team.
• Be able to partner with our counterparts on the Media Insights Shared Services team, specifically on experimentation, methodologies, dashboard creation (where needed) and best-in-class data analysis.
• Be a tether to the Media Insights Strategic Business Units, making sure the team is aware of any analyses that are beneficial to the overall Walmart Connect story, scaling across product categories where appropriate.
• Be a core data governance collaborator, working closely with DG to understand the limitations and creativity we can apply in releasing advanced analytics that will ultimately span several categories and campaigns.
• Be able to create and lead client-facing analyses and materials, including calls and in-person presentations, to drive recommendations and guidance for Walmart Connect’s top agencies and partners.

Core components of the job will be:

• Data Analysis and Reporting: Extract and visualize insights from complex data to deliver actionable recommendations for Walmart Connect’s largest clients. Prioritize analytics development and provide strategic advisory on program approaches.
• Strategic Insight Development: Translate multifaceted datasets into client-centric insights, aligning supplier strategies with emerging retail and media industry trends.
• Project Oversight: Lead and execute large-scale analytics projects, ensuring timely delivery and optimal resource allocation while driving innovative approaches.
• Client and Stakeholder Engagement: Build and maintain strong, consultative relationships with clients and internal stakeholders. Act as a subject matter expert to drive impactful client solutions.

Minimum Qualifications

• Strong storyteller, being able to create large data-led narratives that are suitable for C-suite audiences, as well as analytical leads.

Preferred Qualifications

• Master's degree in Statistics, Information Systems, Business Administration, or related field.
• 7+ years of experience in analytics, data science, or business insights, ideally within the digital or retail media ecosystem.
• 2 + years working in the retail, consumer goods or retail media industries
• Ability to navigate ambiguity while operating in a fast paced, start-up type of environment.
• Significant expertise in SQL, Python, and advanced data visualization tools (e.g., Tableau, Power BI) for data analysis and reporting.
• Demonstrated expertise in data storytelling and translating complex datasets into strategic client recommendations.
• Proven experience managing large-scale projects and engaging directly with Fortune 500 clients or equivalent.
• Strong collaborative skills with cross-functional teams, including sales, marketing, and product development.

About Walmart Connect At Walmart, we’ve led retail for over 60 years by keeping our customers’ needs at the center of everything we do. Our latest innovations leverage our online reach and massive network of physical stores to save 160 million weekly omnichannel customers time and money in ways no other retailer can match.  Walmart Connect is building a robust in-house advertising business that’s key to Walmart’s growth strategy. We partner closely with brands on strategies and solutions that harness Walmart’s unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.  Walmart isn’t simply the world’s most successful retailer — we’re the world’s largest company. This is a unique opportunity to be part of a high-visibility team backed by the most talented retail colleagues in the world and over six decades of success. Join us. #walmartconnect #adtech #advancedanalytics #dataanalytics #data #analytics #mediainsights #insights #retailmedia #retail #media #ad #tech #thoughtleadershipresearch At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include : - Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years'experience in data analytics or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)Masters: Business Administration, Masters: Information Systems, Masters: Statistics

Primary Location...

221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.