Senior Manager Marketing Analytics, Banking
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Overview
Job Description
Role and Responsibilities:
As the Marketing Analytics Senior Manager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.
- Primary day-to-day client contacts and often interact with C-level executives.
- Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data/ IT teams to resolve issues
- Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results
- Develop Growth Strategies: Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach
- Lead End-to-End Execution: Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans
- Optimize Post-Launch: Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized
- Stakeholder Collaboration: Collaborate with and drive alignment among various stakeholders across the organization
- Manage Offshore Team: Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution
Candidate Profile:
- 7-8 years of experience comprising analytics service delivery, consulting, solution design and client management
- Digital Marketing Analytics professionals with experience in at least a few of the following areas:
- Instrumentation
- Funnel tracking
- UTM parameter design and implementation
- Campaign design
- Scaling and channel optimization
- Experience in marketing analytics in banking industry will be a huge plus (not mandatory)
- Previous experience in the Financial/FinTech/e-Commerce/Retail industry is a plus
- Technical proficiency in tools like SQL, Python
- Demonstrable leadership ability, superior problem solving and people management skills
Automate your job search with Sonara.
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