Senior Manager of Brand & Product Marketing
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Overview
Schedule
Full-time
Career level
Director
Remote
On-site
Compensation
$120,000-$130,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
About rag & boneFrom our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future. Job Summary:rag & bone is seeking a strategic, cross-functional, and highly creative Senior Manager of Brand & Product Marketing to lead the full lifecycle of Menswear storytelling across categories: RTW, Accessories, Footwear. This individual will establish global product positioning, manage seasonal campaign and GTM strategies and lead seasonal briefing process to deliver cross-channel narratives that power our wholesale, retail, digital, and brand marketing ecosystems.Reporting to the Global VP of Brand & Product Marketing, this role is the central hub connecting Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications to ensure every product and campaign launches with clarity, consistency, and cultural impact.Responsibilities: Product Marketing
- Serve as the connective tissue between Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail.
- Translate design and merchandising intent into compelling, elevated consumer-facing product storytelling that embodies rag & bone’s brand identity.
- Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning.
- Set seasonal product positioning architecture across all Menswear categories
- Integration into seasonal design process to influence early product briefs and line development with market, trend, and consumer insights.
- Influence creative development—from campaign concepts to PDP naming conventions—to ensure product is at the center.
- Lead the development and execution of seasonal GTM toolkits: product briefs, line narratives, trend POV, hero product strategy, retail/wholesale talking points, and channel-specific selling stories.
- Architect cross-channel launch strategies for new collections, capsules, collaborations, and category introductions.
- Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches.
- Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts.
- Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities.
- Own the “voice of the consumer” in collaboration with eCommerce, Retail, and Brand Marketing teams.
- Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7+ years of progressive experience in brand or product marketing
- Proven success in developing and executing marketing strategies across multiple international markets.
- Exceptional communication, and cross-functional collaboration skills.
- Fluent in English; additional language skills are a plus.
- Willingness to travel internationally up to 30% of the time.
- Go getter; takes initiative, willing to roll up sleeves and jump right in
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
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FAQs About Senior Manager of Brand & Product Marketing Jobs at Rag & Bone
What is the work location for this position at Rag & Bone?
This job at Rag & Bone is located in New York, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Rag & Bone?
Candidates can expect a pay range of $120,000 and $130,000 per year.
What employment applies to this position at Rag & Bone?
Rag & Bone lists this role as a Full-time position.
What experience level is required for this role at Rag & Bone?
Rag & Bone is looking for a candidate with "Director" experience level.
What benefits are offered by Rag & Bone for this role?
Rag & Bone offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Rag & Bone?
You can apply for this role at Rag & Bone either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.