Senior Manager Retail Marketing & Training

The TaylorMade retail marketing team strategically sits at the intersection of sales and storytelling.The Sr. Manager, Retail & Training leads TaylorMade’s integrated Retail Marketing and Training functions across Strategic Accounts, Regional Key Accounts, and green grass locations. This role is responsible for the full retail go to market process—spanning strategy, planning, programming, execution, and post launch measurement—while also overseeing TaylorMade’s comprehensive product education, fitting certification, and retail training ecosystem.

This leader ensures consistent brand storytelling, elevated product knowledge, and premium consumer experiences across all retail touchpoints. The Sr. Manager partners closely with Sales, Product, Brand, Content, Experiential, and Global teams to bring world class retail programs and industry leading training solutions to market.

Essential Functions and Key Responsibilities:

Retail Marketing Responsibilities:

• Primary marketing liaison between marketing and sales team/leadership and US Strategic accounts.
• Lead annual and seasonal retail launch planning, opportunity identification (promos), e commerce/social coordination, and retail activation support.
• Manage creation and deployment of all retail marketing assets including in store POS, fixtures, launch kits, digital content, promotions, and event programming.
• Oversee and manage retail marketing working budgets and account co op budgets with Sales and Finance stakeholders.
• Coordinate execution with cross functional partners including Product Marketing, Go To Market, Content, Design, Merchandising, Events, and Operations.
• Lead partnership with external agencies to develop best in class retail solutions deployable across regions.
• Drive cross regional collaboration to align global launch initiatives, fixture programs, and operational efficiencies.

Training & Product Education Responsibilities:

• Own TaylorMade’s overarching product training strategy, including the TaylorMade Certification Program (TCP), Retail Associate App, and Industry Pro App.
• Build and deliver training content that elevates associate, manager, and fitter expertise across Strategic Accounts, Regional Key Accounts, and on course partners.
• Lead development and evolution of a world class fitting certification program in partnership with The Kingdom and Custom/Fitting teams.
• Oversee in person training tours, large scale strategic training events, and road show style product launch training experiences.
• Manage forecasting and tracking for training budgets and account training co op budgets.
• Maintain strong ongoing relationships with retail partners, experiential teams, and fitting professionals to ensure alignment and consistency.
• Partner with global regions to scale training frameworks and adapt programs to local market nuances.
• Drive platform innovation through analytics, engagement strategies, content updates, and technology enhancements.

Leadership Responsibilities:

• Lead and develop a team supporting retail execution, training, product education, and strategic account support.
• Set clear goals, maintain operational rigor, and build processes ensuring excellence across retail and training functions.
• Provide coaching, performance management, and career development to team members.

Reporting, Measurement & Insights:

• Measure effectiveness of retail and training programs using sales analysis, consumer impact, retailer feedback, and platform engagement metrics.
• Translate insights into improved tools, content, programs, and go to market processes.
• Present findings and strategic recommendations to cross functional partners and leadership teams.
• Performs other related duties and assignments as required

Knowledge and Skills Requirements:

• Deep understanding of retail marketing, brand storytelling, and consumer behavior.
• High level of product expertise and fitting knowledge, with ability to simplify complex technology.
• Friendly, outgoing, and comfortable engaging with retail partners and consumers.
• Excellent English written and verbal communication skills and the ability to interact with all levels of management.  
• Strong presentation skills; Ability to effectively present concepts to varying levels of management and external partners
• Strong interpersonal and collaboration skills. Ability to influence business partners across global regions.
• Strong organizational skills with the ability to manage multiple tasks and competing priorities.
• Proven ability to lead /develop teams and collaborate across functions.
• Experience managing account relationships, budgets, and large scale programs.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Passion for sports required; golf experience strongly preferred.

Education, Work Experience, and Professional Certifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• 10+ years’ of retail marketing, brand marketing, training, or consumer goods experience.
• Experience in golf industry, retail product training, or fitting highly preferred.
• Experience managing teams and strategic accounts required.

Work Environment / Physical Requirements:

• Normal office conditions, consistent computer use
• Occasional travel required (25%)
• Light physical effort equal to frequent lifting or moving of lightweight materials

TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $130,000 - $155,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

#LI-onsite

#LI-CL1

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.