Senior Marketing Analyst - Salesforce Data Cloud & Audience Strategy
Expert In Recruitment SolutionsSan Francisco, CA
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Overview
Remote
On-site
Job Description
Senior Marketing Analyst - Salesforce Data Cloud & Audience Strategy 6+ months CTH 3 days hybrid in San Francisco, CA About the Role We are seeking a Senior Marketing Analyst with deep expertise in Salesforce Data Cloud and advanced SQL skills to join our Marketing Analytics team within Business Messaging Marketing. This role is critical to building and scaling our audience segmentation capabilities, enabling data-driven marketing campaigns that reach millions of customers. The ideal candidate will be hands-on in building audience signals, creating complex segments in Salesforce Data Cloud, and partnering with data engineers to develop robust data pipelines for marketing reporting and insights. Key Responsibilities Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing Ensure data quality and troubleshoot data discrepancies across audience and reporting systems Translate business requirements into technical audience definitions and partner with campaign managers on complex builds
Qualifications
Required Qualifications 7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records) Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows Experience building audience signals and audience segments for marketing campaigns Proven experience partnering with Data Engineers to build and maintain data pipelines Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards Proficiency in data visualization tools such as Tableau, Hive, or similar Advanced Google Sheets/Excel skills Basic Python skills for automation and API utilization Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders Preferred Qualifications Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows Familiarity with CRM data structures and account-level data models Background in B2B marketing analyticsAutomate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Senior Marketing Analyst - Salesforce Data Cloud & Audience Strategy Jobs at Expert In Recruitment Solutions
What is the work location for this position at Expert In Recruitment Solutions?
This job at Expert In Recruitment Solutions is located in San Francisco, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Expert In Recruitment Solutions?
Employer has not shared pay details for this role.
What employment applies to this position at Expert In Recruitment Solutions?
The employer has not provided this information. This may be discussed during the hiring process.
What is the process to apply for this position at Expert In Recruitment Solutions?
You can apply for this role at Expert In Recruitment Solutions either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.