Senior Marketing Associate
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Overview
Job Description
Website Development & Management
o Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience.
o Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.
o Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.
o Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.
SEO Strategy & Execution
o Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives.
o Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.
o Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility.
o Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.
Analytics & Reporting
o Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.
o Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions.
o Ensure reporting integrates with enterprise applications and aligns with IT data governance.
Cross-Functional Collaboration
o Partner with IT and Marketing/Leasing strategy to align website functionality with business goals.
o Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance.
Innovation & Optimization
o Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives.
o Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.
Requirements
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience).
- 3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics.
- Proficiency in:
- CMS platforms (WordPress, custom site management systems, or similar)
- HTML, CSS (basic understanding for troubleshooting)
- Google Analytics, Google Search Console, and Tag Manager
- SEO tools (Ahrefs, SEMrush, Moz, etc.)
- Strong analytical mindset with experience translating data into insights and action plans.
- Excellent project management skills, able to manage multiple priorities in a fast-paced environment.
- Collaborative, resourceful, and solutions-oriented with strong communication skills.
- Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards.
Benefits
- Competitive base salary plus per-lease bonus
- Medical, Dental, and Vision Coverage
- Flexible Spending and Health Savings Accounts
- Short-Term Disability and Supplemental Life Insurance
- Employee Assistance Program
- Fitness and Well-Being Program
- Company-Paid Life Insurance and Long-Term Disability
- 401(k) with Generous Company Match
- Paid Time Off (PTO), Paid Sick Time, and Paid Holiday
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.