Senior Marketing & Events Manager, Sports + Entertainment

Job Description

We are seeking a dynamic, strategic, and highly organized Senior Marketing & Events Manager to lead high-profile presentations, special events, client engagement initiatives, and PR activations. This role is responsible for developing impactful experiences and materials that elevate brand visibility, strengthen client relationships, and drive business growth.

The ideal candidate is a creative thinker and strong leader with expertise in event execution, communications, presentation development, and experiential marketing. This individual thrives in fast-paced environments, manages multiple priorities seamlessly, and delivers polished, high-impact experiences for clients, prospects, and executive stakeholders.

Job Responsibilities

• High-Profile Meetings, Presentations & Pitches

• Develop compelling sales presentations, pitch materials, and executive-level marketing content that support business development efforts.

• Enhance presentation quality and repeatability by implementing scalable design and storytelling best practices.

• Lead operational planning and execution for high-profile meetings and presentations, including logistics, staging, catering, tastings, gifting, and attendee experience.

• Ensure all client-facing experiences reflect brand standards and deliver a polished, memorable impression.

• Event Planning & Execution

• Plan and execute industry events, client engagements, prospect experiences, and special events that strengthen relationships and elevate brand visibility.

• Manage all aspects of event logistics including venue sourcing, vendor management, budgeting, timelines, production schedules, and post-event reporting.

• Oversee on-site event execution to ensure flawless delivery and exceptional guest experiences.

• Evaluate event performance and identify opportunities for continuous improvement

• PR & Communications

• Lead the execution of PR activations and experiential marketing initiatives aligned with broader communications and brand strategies.

• Develop innovative campaigns and promotional concepts that generate awareness and engagement around key marketing initiatives.

• Coordinate the creation of marketing assets including photoshoots, video content, influencer collaborations, and branded materials to amplify exposure.

• Partner cross-functionally with internal teams and external agencies to ensure brand consistency and impactful storytelling.

• Gifting & Client Engagement

• Manage client engagement and gifting programs, ensuring timely, thoughtful, and brand-aligned touchpoints.

• Identify strategic opportunities for personalized outreach and relationship-building initiatives.

• Develop creative engagement strategies that enhance client loyalty and strengthen partnerships.

• Required Experience & Skills

• Proven experience managing high-profile special events, executive presentations, and client-facing experiences.

• Strong background in marketing, communications, experiential marketing, and event management.

• Experience with influencer marketing and branded content initiatives.

• Demonstrated ability to lead creative direction across agencies, vendors, and internal teams.

• Strong project management capabilities with the ability to manage multiple projects simultaneously in a fast-paced environment.

• Strategic thinker with strong marketing acumen and attention to detail.

• Proven track record of meeting or exceeding performance goals and delivering high-impact results.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Hospitality, or a related field.
• 5+ years of experience in marketing, communications, event planning, or experiential marketing.
• Exceptional organizational skills with the ability to prioritize and execute against multiple deadlines.
• Collaborative team player with a proactive mindset and strong interpersonal skills.
• Proficiency in Microsoft Office Suite required; experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) preferred.
• Ability to travel up to 35%, including overnight travel, as needed.
• Based in Philadelphia, Pennsylvania

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

Nearest Major Market: Philadelphia