Senior Marketing Communications Specialist (1860)

About Coresite:

At CoreSite, we empower a more connected future through high-performance data centers and interconnection solutions. Recognized as a trusted partner in digital transformation, our strategically located facilities and innovative services enable businesses to connect, collaborate, and grow in an ever-evolving technological landscape.

Our culture is defined by operational excellence and a relentless drive for innovation. We foster a collaborative environment where every team member is valued, wins are celebrated as a team, and ownership is part of our DNA. At CoreSite, we're not just building state-of-the-art infrastructure-we're creating a community of forward-thinkers committed to solving complex challenges and delivering exceptional customer experiences.

At CoreSite not only are we Committed to Excellence, but we also Build Connections, Own It, Do the Right Thing, Have Fun, and Win as a Team. Join us and be part of a team that is shaping the future of digital infrastructure while nurturing your professional growth and success.

Senior Marketing Communications Specialist:

As a member of the Marketing team the Senior Marketing Communications Specialist is responsible for leading content development fueling CoreSite's demand generation engine and elevating brand equity. This role will draw on industry experience and communication skills to write, edit and manage a variety of vehicles that communicate the value CoreSite delivers to its customers and partners. Collaborating with multiple CoreSite stakeholders, the Senior Marketing Communications Specialist is responsible for developing innovative, compelling content, managing resources, ensuring assignments align with departmental budget and CoreSite's relevant content lifecycle management.

Duties:

• Partner with the Marketing leaders to execute CoreSite's content strategies using a combination of human expertise and AI-assisted research for optimization and performance analysis.
• Translate complex data center, cloud, AI infrastructure and interconnection concepts into clear, value-driven messaging tailored to technical and business audiences.
• Work cross-departmentally with demand generation teams, channel sales to conceive and develop sales enablement tools.
• Conceive, execute and continually enhance CoreSite's blog strategy, incorporating AI-informed topic research and trend analysis.
• Plan and manage CoreSite's blog editorial calendar, internal and external contributors and content execution.
• Manage internal contributors and external/contract writing resources throughout the content development lifecycle (blogs, whitepapers, thought leadership articles).
• Write compelling content in a variety of formats (blogs, infographics, video scripts, e-books, white papers, tech briefs, case studies, web copy and content, digital and print ads, tag lines, brand messaging, etc.).
• Leverage generative AI tools for content ideation, research synthesis and headline or message testing, while personally authoring all full-length blogs, white papers, thought leadership and other key assets to ensure CoreSite's voice remains differentiated, authentic and credible.
• Identify opportunities to cultivate senior executive thought leadership and develop content targeting key brand personas.
• Collaborate with CoreSite's Designer to create visually compelling content.
• Collaborate on CoreSite's content usage and lifecycle specific to assigned projects and in general (e.g. gated vs. ungated).
• Collaborate across the marketing organization to ensure content needs are met (tradeshows, sales development emails, etc.).
• Partner with the sales organization to develop effective sales enablement tools
• Apply AI-based SEO, keyword research and content optimization to improve discoverability, engagement and conversion across all channels.
• Report on content usage and engagement rates and continually optimize content to ensure effectiveness.
• Manage relationship with external vendors including writers, videographers and publications.
• Ongoing professional development.
• Other projects and duties as assigned.
• Promote and demonstrate the behaviors consistent with CoreSite's culture and core values.