Senior Marketing Manager
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Overview
Schedule
Full-time
Career level
Director
Remote
Hybrid remote
Compensation
$90,000-$115,000/year
Benefits
Career Development
Job Description
Salt Lake City, UT – HybridReporting to Head of MarketingPay Rage - 90K -115K Annually
About AllenComm
AllenComm is a leader in custom corporate learning solutions, serving over half the Fortune 500 since 1981. Clients from various industries seek AllenComm for behavior change and measurable results, not simply training completion. Combining design agency creativity, academic rigor, and technical expertise, AllenComm has operated under the same ownership for nearly 25 years. The firm ranks among the top custom content and eLearning companies in the U.S., earning over 500 client and industry awards.Position Summary
The Senior Marketing Manager owns the growth side of AllenComm’s marketing function. The corporate learning industry is in a period of transformation, and this role is central to how AllenComm will continue to lead through it. You will bring both creative and strategic judgment to programs that generate marketing-influenced and sourced pipeline and revenue and manage agencies and vendors for outcomes not activity. As AllenComm continues to develop its product and partner strategy, this role has the potential to expand into product and channel marketing, both revenue-oriented functions that align naturally with this scope. This is a builder role with real ownership and a clear path to grow. You will work directly with marketing leadership and the senior leadership team on strategic initiatives and special projects as the function continues to develop.Key Responsibilities
Demand Generation and Campaigns
- Design and execute demand generation campaigns that build qualified pipeline across target segments and accounts
- Own the full demand generation function: database growth, lead nurturing, MQL qualification and handoff to sales, and attribution reporting
- Develop an account-based marketing strategy for high-value target accounts in partnership with sales, leveraging channel strategies to maximize ROI
- Set the creative direction for campaign work and direct creative resources including internal Creative Services, freelancers, and contractors to produce on-brand assets across channels
Pipeline Development and Lead Generation
- Working closely with marketing leadership, own the marketing contribution to pipeline: translating strategy into campaign priorities, target account selection, and lead generation infrastructure
- Maintain close alignment with the sales team on pipeline priorities and target accounts, ensuring a high-functioning, conversion-oriented MQL to SQL handoff
- Define and help build an outbound channel, including model, sequencing, messaging frameworks, and targeting infrastructure, whether in-house, outsourced, hybrid, or AI-enabled
Digital Channels and Agency Management
- Own paid media strategy and execution across search, social, and display
- Manage the digital strategy agency relationship covering SEO, AEO, GEO, and LLM visibility, holding the partner accountable to performance and pipeline contribution
- Own the website as a demand generation and conversion channel, including landing page strategy, CTA optimization, and paid traffic destinations
- Manage the marketing technology vendor responsible for core marketing operations and tech services, including Pardot/MCAE and Salesforce integrations
Marketing Operations and Analytics
- Own campaign and funnel performance reporting, translating data into clear recommendations for leadership
- Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration
- Maintain clean data, attribution models, and lead flow processes across the funnel
Qualifications
- Five or more years in marketing with demonstrated ownership of demand generation, campaigns, or a full marketing program with measurable outcomes
- Proven experience managing digital agencies and vendors for performance accountability
- Working knowledge of paid search, SEO, and paid media as a buyer and evaluator of those channels
- Proficient in Salesforce and at least one marketing automation platform: Pardot/MCAE, Marketo, or HubSpot
- Strong creative instincts and the analytical ability to translate performance data into clear recommendations
- Experience working directly with a sales team and developing programs that support revenue
Preferred
- Experience in B2B services, professional services, or a category where the sales cycle is complex and relationship-driven
- Familiarity with account-based marketing methodology and tools
- Experience building or running an outbound function
- Exposure to the corporate learning, HR technology, or talent development space
- Interest in or experience with product marketing or channel and partner marketing
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FAQs About Senior Marketing Manager Jobs at AllenComm
What is the work location for this position at AllenComm?
This job at AllenComm is located in Salt Lake City, Utah, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at AllenComm?
Candidates can expect a pay range of $90,000 and $115,000 per year.
What employment applies to this position at AllenComm?
AllenComm lists this role as a Full-time position.
What experience level is required for this role at AllenComm?
AllenComm is looking for a candidate with "Director" experience level.
What benefits are offered by AllenComm for this role?
AllenComm offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at AllenComm?
You can apply for this role at AllenComm either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.