Senior Marketing Manager

A well-established Personal Injury Law Firm in Boynton Beach, FL, is currently seeking a proficient Senior-Level Marketing Manager to join our team. Responsibilities: Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules. Manage and supervise all aspects of creating and releasing advertising materials and branded content. Align the marketing needs of the organization with other departments strategically to maintain compliance with the company's brand standards and marketing objectives. Qualifications: Proven ability to work autonomously and effectively manage multiple projects. Job Details: Type: Full Time, 40 hours per week, non-exempt Working hours: Monday to Thursday 8:30 am to 5:30 pm, Fridays 8:30 am to 5:00 pm Benefits: Competitive salary Health insurance 401(k) retirement savings plan Paid time off (PTO) Opportunities for career growth and professional development Join our team and play a crucial role in advancing our firm's marketing strategies to contribute to our continuous success. Compensation: $65,000 - $110,000 commensurate with experience Responsibilities: Developing an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities Evaluating and analyzing the performance of campaigns and reporting to the ownership Create, maintain, and analyze law firm KPIs and reporting to ownership Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities Creating promotional messages and themes to drive business Coordinating and integrating marketing strategies across multiple channels, including Digital and traditional media outlets Managing third-party vendors and negotiating media buys Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of the client experience Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects Qualifications: An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred Minimum of 5+ years of demonstrated success in a business development/marketing-related field Experience in a professional services environment with previous law firm experience preferred Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline About Company Benefits Health insurance Retirement Plan 401(k) Paid time off (PTO) - 10 days Paid holiday time - 8 and ½ days Annual review No overtime required