Senior Marketing Manager, ABM Execution & Campaign Operations

Senior Marketing Manager, ABM Execution & Campaign Operations

The Opportunity

We areseekinga highly organized, execution-focused Senior Marketing Manager to serve as the operational engine behind our Account-Based Marketing (ABM) and integrated campaign strategy.

This role will act as a strategic partner and right hand to the Director of ABM, translating ABM strategy into coordinated, high-impact campaigns across channels. You will own campaign execution, timelines, and cross-functional coordination—ensuring programsmovefrom concept to launch efficiently and effectively.

This is an ideal role for a marketer who thrives in turning strategy into action, enjoys managing multiple moving pieces, and takes pride in delivering polished, on-time campaigns that drivepipeline.

WhatYou’llDo

Campaign Execution & Orchestration

• Execute ABM and integrated marketing campaigns across digital and offline channels (email, paid, web, events, direct mail, social) 

• Translate ABM strategy into actionable campaign plans with cleardeliverablesand timelines 

• Manage campaign calendars and ensure consistent execution across programs 

Project Management & Coordination

• Serve as the central hub for campaign execution—tracking milestones, dependencies, and deliverables 

• Partner closely with internal stakeholders (Product Marketing, Digital, Field Marketing) to move campaigns forward 

• Coordinate with external agencies and vendors to ensuretimelyand high-quality output 

ABM Program Support

• Support execution of 1:1,1:few, and1:manyABM programs 

• Help operationalize targeting, segmentation, and account engagement tactics 

• Ensure campaigns align to defined ICPs, account priorities, and sales objectives 

Content & Asset Development

• Develop and/or adapt light campaign content (emails, landing page copy, social posts) 

• Create or manage simple campaign visuals and assets (presentations, one-pagers, light graphics) 

• Ensure messaging consistency across touchpoints 

Campaign Operations & Optimization

• Track campaign performance and support reporting efforts 

• Maintain campaign documentation, workflows, and processes 

• Identifyopportunities to improve execution efficiency and campaign effectiveness 

What You Bring

• 10-15years of B2B marketing experience, preferably in ABM, demand gen, or integrated campaigns 

• Strong campaign execution skills with the ability to manage multiple programs simultaneously 

• Excellent project management and organizational skills (this is critical) 

• Experience working with agencies and cross-functional teams 

• Comfortable with light content creation and basic design (or tools like Canva, PowerPoint, etc.) 

• Familiarity with marketing automation, CRM, and ABM platforms 

• Detail-oriented with a bias for action and follow-through 

How This Role Partners with the Director of ABM

• Director (You):Strategy, platform optimization, innovation, executive alignment, external networking 

• This Role:Execution, orchestration, timelines, asset delivery, campaign consistency 

Success Looks Like

• Campaigns launch on time and run smoothly across channels 

• ABM programs are consistently executed with high quality 

• Stakeholders feel informed, aligned, and supported 

• Agency and internal teamsoperateefficientlyunder cleardirection 

• The Director of ABM is freed up to focus on strategic growth and platform optimization