Senior Marketing Manager - CRM

Established in 2021,Independence Pet Holdingsis a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Pumpkin, a subsidiary of IPH, promises uncompromising care to the cats & dogs we love unconditionally. By helping prevent future health risks and ensuring access to gold-standard veterinary medicine and individualized support when it matters most–we aim to enable $1/2B in life-extending and life-saving treatment over the next five years.

Job Summary:

Pumpkin is seeking an analytical, creative, and growth-focused Senior Marketing Manager – CRM to lead our CRM efforts and develop our lifecycle marketing strategy from lead capture through retention. Reporting to the Director of Marketing, you will play a pivotal role in setting the direction and vision for the channel. Because email is a core acquisition channel for Pumpkin, this role requires someone ready to dig into the details and build out our email acquisition capabilities and develop our retention plans.

Job Location: Hybrid – New York, NY, with a minimum requirement of 2 days a week in the New York City office.

Main Responsibilities: 

• Define and develop a comprehensive CRM strategy that effectively converts pet insurance and wellness leads into lifelong customers.

• Own the email channel entirely, from strategy and calendar management to execution, deployment, and performance analytics.

• Manage the content strategy to move leads down the funnel, increasing engagement and referral activity among existing customers. Develop briefs for our creative team who will write and design the majority of our email content.

• Launch and scale SMS and other CRM channels to drive policy growth and enhance the existing customer experience, including customer engagement, satisfaction, loyalty, and retention.

• Utilize A/B testing methods to rigorously optimize messaging, subject lines, and audience segmentation to improve conversion rates.

• Apply a data-driven mindset to analyze large datasets, monitor KPIs (specifically new customer acquisition), and generate actionable recommendations.

• Work effectively with design and marketing teams to implement strategies, and work with our growth team to ensure the health and effectiveness of the technical components of our CRM stack.

Basic Qualifications: 

• 5+ years of experience developing and executing DTC email and multi-channel marketing campaigns with a proven track record of driving new customer acquisition.

• Deep expertise in acquisition marketing and developing lead nurture series for considered products (insurance, healthcare, etc.) that require education before purchase.

• A rigorous, data-driven mindset with strong Excel skills and the ability to leverage metrics to inform strategy.

• The ability to manage technical aspects (platform setup, troubleshooting) while contributing to creative strategy.

• You must love dogs and/or cats!

Preferred Qualifications: 

• Advanced HTML and CSS coding skills for email template troubleshooting.

• Creative skills, including design and copywriting experience.

• Familiarity with multiple email platforms, especially Iterable

#LI-Hybrid

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance

• Basic Life Insurance at no cost to the employee

• Company paid short-term and long-term disability

• 12 weeks of 100% paid Parental Leave

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• Retirement savings plan

• Personal Paid Time Off

• Paid holidays and company-wide Wellness Day off

• Paid time off to volunteer at nonprofit organizations

• Pet friendly office environment

• Commuter Benefits

• Group Pet Insurance

• On the job training and skills development

• Employee Assistance Program (EAP)

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