Senior Marketing Manager - Public Sector

The Senior Marketing Manager - Public Sector partners closely with Sales to design and execute segment-specific marketing events and programs for the Public Sector, with a strong focus on large accounts and enterprise accounts. The ideal candidate brings creative ideas, high energy, a proactive, can-do mindset - someone who sees opportunity, takes initiative and mobilizes cross-functional teams to deliver results. They will will assess market trends, quantify opportunities, and develop impactful programs that drive demand generation, pipeline acceleration, and account-based growth.

This role reports to the Director of Field Marketing and is hybrid, requiring three days per week in our McLean, VA office.

Responsibilities

• Develop and execute a comprehensive marketing strategy to support the AMS Public Sector sales team, with clear accountability to pipeline creation targets.

• Bring marketing strategy to life through a mix of tactics, including but not limited to, in-person and virtual events, webcasts, industry conferences, hospitality, sales nurture emails, sales tools and direct mail.

• Plan and execute a robust event strategy that targets key audiences within FED and SLED.

• Design, execute and scale integrated account-based marketing programs that target strategic accounts, with a focus on new logo acquisition and customer expansion.

• Act as a proactive liaison between marketing, field sales and BDR teams - driving alignment, momentum, and follow-through across all programs, events and lead generation efforts.

• Clearly communicate and evangelize the marketing strategy to sales, ensuring teams understand campaign themes, available assets, and how to leverage commercial events and programs to drive pipeline acceleration and customer retention.

• Utilize reporting tools to analyze marketing performance and translate data into insights that improve strategy and program effectiveness.

• Collaborate with the content team and external agencies to develop compelling, public-sector-specific messaging and assets.

• Manage budget allocation with discipline and accountability.

Qualifications

• 7+ years of B2B marketing experience, preferably in technology.

• Bachelor's degree in marketing or equivalent experience.

• Experience leading marketing efforts within the public sector.

• Demonstrated success leading cross-functional initiatives and leading with influence across sales, marketing, and business development teams.

• Strong understanding of demand generation, pipeline acceleration, campaign management, and account-based marketing methodologies.

• Hands-on experience with Salesforce and business insight/intelligence tools, such as Power BI or Tableau.

• Data-driven mindset with experience segmenting audiences, prioritizing opportunities and synthesizing insights from multiple sources.

• Deep understanding of sales targets, sales methodology, and how marketing directly supports pipeline creation and booking outcomes.

• Comfortable traveling to events as necessary

The Ideal Candidate's Must-Have Qualities

• High-energy, proactive self-starter who brings creative ideas, takes ownership and thrives in fast-paced, high-growth environments.

• Excellent project management skills with the ability to juggle multiple priorities and drive execution forward.

• Strong verbal and written communication skills, with the ability to clearly articulate strategy and inspire action.

• Executive-level professionalism and communication approach.

• Data-driven mindset.

• Proficiency in marketing reporting applications, project management software, account-based marketing platforms, PowerPoint, and Excel.

Why Tricentis?

Tricentis Core Values:

At Tricentis, we strive for success while inspiring those around us by knowing what we need to achieve and how we'll achieve it. Our core values serve as our guiding light to drive our every action and define our ways of working so that we can create and enjoy a successful journey and reach higher heights together.

• Demonstrate Self-Awareness: Own your strengths and limitations.

• Finish What We Start: Do what we say we are going to do.

• Move Fast: Create momentum and efficiency.

• Run Towards Change: Challenge the status quo.

• Serve Our Customers & Communities: Create a positive experience with each interaction.

• Solve Problems Together: We win or lose as one team.

• Think Big & Believe: Set extraordinary goals and believe you can achieve them.

We offer:

• Market conform salary + success-oriented commission

• Health and wellness benefits

• Hybrid work arrangement (3 days per week in the office)

• Personal and professional development

• Permanent, full-time employment

• And more!

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.

Global Sanctions Compliance

We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment.

U.S. Work Authorization:

This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.