Senior Marketing Operations Manager

AirCallNew York Office; San Francisco Office; Seattle Office, CA

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Job Description

About the Role

Aircall is looking for a Senior Marketing Operations Manager to serve as the technical backbone of Aircall's Marketing and GTM organizations. You will own the architecture, integrity, and evolution of our marketing technology stack, from lead scoring/routing and attribution to workflow automation. You will be the go-to person for how our systems are built, how data flows between them, and how we make them smarter and more efficient over time.

This IC role will be the primary technical counterpart to the Director of Marketing Strategy & Operations, reporting into the RevOps organization. You will partner closely with Marketing, GTM Systems, Data Science, and Sales stakeholders. You will work with our Growth and AI Automations teams to identify, build, and ship automation opportunities across the funnel. This is a rare opportunity to be the technical architect behind a modern, AI-forward Marketing Operations function, with real ownership over technical decisions to shape the next phase of Aircall's Marketing and GTM engine.

What You'll Own

The technical architecture and roadmap for Aircall's Marketing technology stack, including HubSpot, Salesforce, and adjacent systems
Marketing Ops execution end-to-end: from requirements gathering to build, QA, and rollout
Lead scoring, routing, and assignment logic across Marketing and Sales - you will lead a full revamp of how leads and accounts are routed and assigned
Attribution strategy: designing, building, and maintaining multi-touch attribution models that the business trusts
Data structure and architecture decisions that affect how Marketing, RevOps, Sales, and Data Science interact with shared systems
Business outcomes & key metrics: routing accuracy, lead to pipeline conversion, marketing sourced and influenced pipeline, marketing spend efficiency,

Key Responsibilities

Serve as the primary technical decision-maker for the Marketing stack, setting standards for how systems are configured, integrated, and maintained
Design and deploy attribution models, ensuring methodology is sound, documented, and defensible to Marketing and Sales stakeholders
Own lead scoring model development in partnership with Data, covering scoring, routing/assignment, and tracking of leads end-to-end
Architect and maintain the data structures underlying lead, contact, account, and opportunity objects across HubSpot and Salesforce, ensuring clean, reliable data flow between systems
Redesign and own lead/account routing and assignment rules, partnering with Sales Ops and GTM Systems to reduce speed-to-lead and routing errors
Partner with Growth and AI Automations to identify and build automation opportunities across enrichment, workflows, chatbot/agent experiences, and intent signal capture
Act as the technical counterpart to Data Science and Systems teams on modeling, data quality, and reporting infrastructure needs
Evaluate, recommend, and implement new MarTech tools, building the business case and integration plan for each
Build scalable documentation (SOPs, architecture diagrams, data dictionaries), so systems knowledge isn't siloed
Enable Marketing to scale campaign velocity and expand self-serve capabilities across the stack
Partner directly with the Director of Marketing Strategy & Operations as a technical thought partner on stack strategy, prioritization, and roadmap

Must-Have Qualifications

HubSpot certification(s) with strong, hands-on production experience administering and architecting HubSpot at scale
Salesforce expertise with strong, hands-on production experience administering and architecting Salesforce at scale
Proven experience developing and deploying attribution models (multi-touch attribution or comparable methodologies) in a B2B or SaaS environment
Deep understanding of data structure and architecture, including object relationships, data flow, APIs, webhooks, and integration patterns between marketing and CRM systems
Track record of cross-functional collaboration with Marketing, GTM Systems, Data Science, and Sales stakeholders
Experience owning lead routing/assignment logic and related Sales-Marketing handoff processes
Comfortable operating as a technical owner and decision-maker, not just an implementer

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FAQs About Senior Marketing Operations Manager Jobs at AirCall

What is the work location for this position at AirCall?

This job at AirCall is located in New York Office; San Francisco Office; Seattle Office, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at AirCall?

Employer has not shared pay details for this role.

What employment applies to this position at AirCall?

AirCall lists this role as a Full-time position.

What experience level is required for this role at AirCall?

AirCall is looking for a candidate with "Director" experience level.

What is the process to apply for this position at AirCall?

You can apply for this role at AirCall either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.