Senior Marketing Specialist
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
Hybrid remote
Compensation
$90,000-$110,000/year
Job Description
This role is remote, or hybrid if within 50 miles of our CT office; open to candidates in CT or FL.As Digital United’s Senior Marketing Specialist, you’ll be responsible for B2B go-to-market alignment and hands-on execution for our three agencies. Across multiple channels, you will use owned, earned and paid channels to drive awareness and demand of our agencies’ services. Success in this role will be measured by increased demand, visibility, and ultimately business opportunities. We’re looking for someone passionate about crafting and broadcasting compelling stories across the channels our targeted audiences are engaged.The job is 20% strategy and 80% making things happen – you must be a do’er! We need someone who is passionate about writing and developing content for syndication across web, email, social channels and more. Additionally, you will focus on improving engagement with the content via web optimization and lead generation tactics, support new business operations and strategic industry leads to promote expertise, thought leadership, and opportunities within our key industries. On the strategy side, you’ll brainstorm and advise senior leaders on best practices and prioritizations based on data (engagement with content, lead gen activities, social activity)To ensure success in this marketing quarterback role, a diverse team of smart, talented people across the agencies will support you as needed.MEASURES:
- Growth in marketing- and sales-qualified leads
- Increases in website traffic
- Improved social engagement and email performance
- Strong execution velocity across marketing tasks and campaigns
- Expansion of media mentions and speaking opportunities at tradeshows and business partners
- Own the day-to-day execution of B2B marketing initiatives across Digital United and its entities (Primacy, ZenSource, Mediate.ly).
- Manage content updates, campaign launches, and ongoing optimizations with urgency and precision.
- Build and maintain marketing calendars, workflows, and processes to improve operational efficiency.
- Coordinate cross-functional inputs (sales, operations, product) to keep marketing deliverables on track.
- Work with senior leaders on marketing got-to-market strategy evolution based on data and market insights
- Partner with internal sales, industry and solution Subject Matter Experts (SMEs)
- Support campaign creation, gated content landing page and DRIP campaign optimization
- Optimize sales funnel — from awareness to conversion — using data to drive continuous improvement.
- Manage Salesforce marketing automation tasks to support list building, segmentation, and nurture flows.
- Work with SMEs to publish marketing content including blogs, newsletters, email campaigns, case studies, and social posts.
- Create best practice templates around positioning, solutioning and differentiation proof points
- Ensure messaging remains on brand
- Provide quarterly updates on direct competitors
- Tap internal SMES for any support including Creative, Developers and other experts
- Own industry conference strategy and execution details
- Track performance across SEO, web analytics, email platforms, CRM, and social.
- Build dashboards and reports
- Support alignment across DU entities, ensuring campaigns and updates flow smoothly across Primacy, ZenSource, and Mediate.ly.
- Serve as a reliable connector between teams to maintain velocity and avoid bottlenecks.
- 5–10 years of hands-on B2B demand generating marketing experience, in a fast-paced multi-brand environment
- Storytelling chops with ability to define, craft and syndicate our stories across multiple channels
- Best practices across the sales funnel from awareness to lead nurturing
- Data driven insights advising shifts in strategy and priorities
- Salesforce administrator skills (nice to have?)
- Comfortable working across channels: web, LinkedIn and other social media channels
- Proficiency with marketing tools including AI, Google Analytics, CRM platforms and email (again, a lot for one person’s skills – esp GA and CRM). Maybe Experience?
- A self-starter mindset; you run with the ball and make it happen.
- Prolonged periods of sitting at a desk and working on a computer.
- Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
- Frequent communication via phone, email, and video conferencing.
- Work is performed in a temperature-controlled office environment with standard lighting and noise levels. Position may require occasional travel to client site.
EEO & ACCESSIBILITY STATEMENTDIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact ADArequests@digitalunited360.com
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FAQs About Senior Marketing Specialist Jobs at Digital United
What is the work location for this position at Digital United?
This job at Digital United is located in Farmington, CT, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Digital United?
Candidates can expect a pay range of $90,000 and $110,000 per year.
What employment applies to this position at Digital United?
Digital United lists this role as a Full-time position.
What experience level is required for this role at Digital United?
Digital United is looking for a candidate with "Senior-level" experience level.
What is the process to apply for this position at Digital United?
You can apply for this role at Digital United either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.