Senior Media Buyer & Planner

Greenberg-Larraby, Inc. (GLI)McLean, VA

Apply with Sonara

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.¹

Reclaim your time by letting our AI handle the grunt work of job searching.

We continuously scan millions of openings to find your top matches.

Overview

Schedule

Full-time

Career level

Senior-level

Remote

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Senior Media Buyer / Media PlannerRemote | Federal Healthcare Communications

GLI is seeking an experienced Senior Media Buyer / Media Planner to support a national federal healthcare communications program focused on Veteran outreach, public health awareness, and suicide prevention initiatives.

The selected candidate will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns across digital and traditional advertising channels. This role requires expertise in audience targeting, media strategy, campaign analytics, and performance optimization to effectively reach Veteran and military populations nationwide.

Key Responsibilities

Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.

Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.

Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.

Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.

Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.

Prepare executive-level reports and presentations for federal stakeholders.

Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.

Requirements

Minimum Qualifications

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.

Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.

Demonstrated experience managing multi-channel paid media campaigns.

Strong analytical, reporting, budgeting, and campaign optimization skills.

Experience with audience targeting, geo-targeting, media analytics, and performance measurement.

Highly Desired Qualifications

Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives.

Experience managing large-scale federal communications campaigns and media buys exceeding $1 million.

Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls.

Experience developing campaigns targeting Veteran and active-duty military populations.

Location: Remote (U.S.)

Employment Type: Consultant / Subcontractor

Qualified candidates should submit a resume highlighting relevant federal, healthcare, media buying, strategic communications, Veteran, military, or public health campaign experience.

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Terms apply to Benefit Packages, depending on scope.

Disclaimer:

GLI will never send offer letters of employment unless a thorough interview process has taken place and all other internal processing has taken place.

If you receive one from an outside party and is not from the URL of our firm at @greenberg-larraby.com), please do not respond. If you have further questions, please reach out to your administrator.

When you apply to our positions, upon our interest, a recruiter will call you directly and will pre-screen prior to an interview. Offers of employment are contingent upon a thorough interview process, background check, and security clearance adjudication processing as applicable. Thank you.

We are an Equal Opportunity Employer.

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

Apply with Sonara Apply manually

FAQs About Senior Media Buyer & Planner Jobs at Greenberg-Larraby, Inc. (GLI)

What is the work location for this position at Greenberg-Larraby, Inc. (GLI)?

This job at Greenberg-Larraby, Inc. (GLI) is located in McLean, VA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Greenberg-Larraby, Inc. (GLI)?

Employer has not shared pay details for this role.

What employment applies to this position at Greenberg-Larraby, Inc. (GLI)?

Greenberg-Larraby, Inc. (GLI) lists this role as a Full-time position.

What experience level is required for this role at Greenberg-Larraby, Inc. (GLI)?

Greenberg-Larraby, Inc. (GLI) is looking for a candidate with "Senior-level" experience level.

Does Greenberg-Larraby, Inc. (GLI) allow remote work for this role?

Yes, this position at Greenberg-Larraby, Inc. (GLI) supports remote work, giving candidates the flexibility to work outside the primary office location.

What benefits are offered by Greenberg-Larraby, Inc. (GLI) for this role?

Greenberg-Larraby, Inc. (GLI) offers following benefits: Health Insurance, Dental Insurance, and Vision Insurance for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Greenberg-Larraby, Inc. (GLI)?

You can apply for this role at Greenberg-Larraby, Inc. (GLI) either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.